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Top 10 Keys to Attracting More Clients!
Its always easier to attract the things we want in life than to chase them down and
catch them. My grandmother used to say, "You catch more flies with honey than
with vinegar." Ive never understood why Id want a collection of
flies, but there are many other things I do want.
One of the things many professionals and small business
owners want is "more clients". While there are lots of strategies for
getting clients, from Advertising to Workshops, one of the best (and fastest) is to be the
type of person and provide the quality service that draws clients to you like flies to
The following Top 10 Principles for Attracting Great
Clients are borrowed from material originally developed by Thomas Leonard for Attraction
University. I am a certified instructor at AU, and created the following list
especially for readers of TIPs. Enjoy!
- Become incredibly selfish! Yes, its ironic, but
as you take care of yourself, manage your time, your space and your life well, you have
more to give and more to share. If you want more clients, take extremely good care
of Client #1.
- Over-respond to every event! This is the opposite of
over-reacting. Respond immediately to phone calls, answer questions in full, take
your time and thoughtfully and creatively go the extra mile.
- Add value just for the joy of it! Do more, provide
more, go further than you are paid for. Caution: Dont just give more
stuff, give more stuff that people really want and appreciate.
- Market your talents shamelessly! Have fun with your
marketing, be proud of what you do. Laugh and joke and yell and whisper, but tell
everybody! If you arent excited, proud and energized by what you do, find
- Affect others profoundly. Abandon the roles and job
descriptions we all have. Connect with people, question, respond, be silly, get
"outside the box". Whatever it takes, make an impact on your world.
- Eliminate delay. Time is expensive, and wasting it is
unattractive and irritating. Think and plan carefully, but in the end, only action
- Thrive on the details. Pay attention to the
subtleties, the small things. Its the little extras that build you up, and
little slips that bring you down.
- Tolerate nothing! Clean up all the irritations, the
daily frustrations and predictable annoyances of your life once and for all!
Dont just fix the problem, re-design your routine so those predictable
irritations never bother you again!
- Orient life around your values. When you spend your
days living in harmony with your values, you become incredibly energized, peaceful,
focused and attractive!
- Develop more character than you need! Beyond being
good at your job, and living with integrity, become very good at being YOU! Be a
"real character", the unique, gifted, complex and unforgettable individual that
you were born to be.
Have fun with this list, poke holes in it, expand it, even
criticize it, but think about the idea that your professional relationship with a client
must begin with a good personal relationship. When your clients experience you as a
balanced, open, excited person who they enjoy being with...theyll tell their
friends! Count on it!
Have a great week, and have some fun!
Phil, Mary, and the Staff at
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© Copyright 2003 by Philip E. Humbert. All Rights Reserved.
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