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Top 10 Ways to Use Attraction
To Build Your Business
Most business people would rather have customers seek us out based on a strong
personal referral from a satisfied customer, than go to the expense of mass advertising.
It's called marketing through attraction. It's about offering phenomenal
value. It's about being liked, about being respected, about having potential
customers wanting to do business with us! It's very
efficient, and it's very cool! The problem is that for most business leaders the
specifics are often vague or confusing. Here are ten practical steps:
- Have a Strong Personal Foundation.
People who are stressed, worried, tired or not having fun are very unattractive. Keep yourself rested and have some fun every day. Laugh, enjoy your life, and
fix or eliminate the things that get in your way. It doesn't cost, it pays!
- Do Stuff You Enjoy. A huge key
to attracting clients is to be in a business you love. If you love it enough,
youll get very good at it. Youll talk about it, connect with other
people, and things will happen. Enjoy skiing? Run a ski resort! Ive never met a business owner who works as hard as some people do on their golf
game. Work with passion!
- Superb Personal Boundaries. Its very hard to attract flies when youre swatting mosquitoes! Be sure
the people in your personal and professional life know what you need in terms of space,
privacy, respect and honesty. It makes life easier, and living easy is very
- Extraordinary Personal Standards.
Understand how you want to live, and settle for nothing less. Even in
business, we are attracted to individuals who have chosen their path and are proceeding
boldly. Your life is your own; live well, be bold.
- Extreme Service. Good enough,
never is! Even excellent performance is probably not enough to attract the clients
you really want. Only extraordinary performance will draw the world to you!
Give valuable extras, provide service before your clients ask. Learn from every
mistake. Your customers, especially the unhappy ones, are your best R&D team!
That attitude will draw the world to your door!
- Delight in the Details. Both
heaven and hell are in the details. Even a fabulous gourmet meal, thrown on a paper
plate and tossed at the customer would not be attractive. Pay attention to the
presentation, the packaging, the delivery. Track the details! Little things
- Avoid the cost of delay. Arrange your business and your life so that you can respond to a great idea
immediately! Having reserves of space, time, money, energy and creativity allows you
to make that call, sign a contract, form a partnership or start a new venture literally
over-night. To attract the world to you door, answer promptly when opportunity
- Risk nothing!
Or, to put it another
way, take no significant risks, and always control the down-side. Having a reserve
allows you to launch a website in a few hours time with a tiny investment. If
it doesnt work or you simply change your mind, you walk away with no significant
loss. Arrange your business (and your life) so that when a great idea happens, you
can respond quickly and easily. And if it goes sour, you simply smile and move
- Understand the Capillary System.
The old way was to network with a hundred people and advertise to as many as you
could reach. Now, you can give away thousands of newsletters, a hundred free
T-shirts, sponsor a contest or let 100,000 people visit your website! Some will try
only the free stuff, some will buy a book or tape or take a class, and some will go for
the whole deal. Understand about free samples, introductory specials, and first
- Understand the law of large numbers.
It costs no more to have thousands of people see your website every day than to
have 6 visitors a month. A great website costs no more than a few newspaper ads, but
a billion people can see it! No matter what youre selling, only about 1% of
the population is going to buy. But now, that one percent can still add up to
millions of people! Understand the "law of large
numbers" and use it to attract the customers you want!
You can build a business by selling stuff, or by
serving people's needs. Both will work in the short-run, but the really great
fortunes, and the really great opportunities have always favored those who serve people.
Build a "better mousetrap", and let the world beat a path to your door!
Phil, Mary, and the Staff at
Resources for Success!™
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© Copyright 2003 by Philip E. Humbert. All Rights Reserved.
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