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Welcome to The Innovative Professional's (TIP's) Letter!
Sunday, October 20, 2002
Written & Published by Philip E. Humbert, PhD
Visit our website at:

Table of Contents:

1. The One-Minute TIP
2. Welcome Notes
3. Achieving Life's Ultimate Success
4. Quotes of the Week
5. Strictly Business:  The Size of Your Market 
6. Resources You Can Use
7. Humor Real Wisdom for Real Life

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1. The One-Minute TIP

I often challenge clients to write a description of the
life they truly want, in complete detail. How much do they
want to work? Where do they want to live? Who do they
want to live with, or without? What sort of person do they
want to be? Knowing where you are going and how you want
to live is one of the most important responsibilities of
adult life. If you don't know where you're going, how will
you ever arrive?

2. Welcome Notes

What a wonderful week! We've had temperatures in the 80's
and seeing the mountains glowing in the autumn sun has been
magnificent. One of my joys is taking time off during the
week, and I recently played golf on a course that was so
empty, Cody got to join me for the back nine! (He knows
about staying off the greens and being quiet on the course
- good dog!)

Last week I flew to Richmond, Virginia, to give a couple
of speeches and got to visit some Civil War museums and
have Sunday brunch at the magnificently restored Jefferson
Hotel. Absolutely wonderful! To Cindy, Fr Jim, and Andy,
thanks for great memories and all the time and energy you
spent to show me the best of Southern hospitality!

If you would like me to speak to your group or organization,
send an email and let's make it happen! I love traveling,
speaking, and working with wonderful folks. It all starts
with your email, and you can contact me at:

There are free goodies and a wonderful (completely
unsolicited) endorsement for my tapes, "To YOUR Success" in
the Resources section, below. Enjoy!

3:  Achieving Life's Ultimate Success

This week I re-read my ebook on financial success and was
struck by the words that in the end, success is "never
about the money". Success is about living well, creating
value, making a difference, loving and being loved, and
it's about creating a legacy that will out-live you. Yes,
financial success is a wonderful part of that, but money
and success are not the same thing.

We all know tragic stories of those who achieved financial
wealth without learning to live a great life. Marilyn
Monroe, Judy Garland, and Howard Hughes are just some of
the examples that come to mind.

Now of course, money, fame and success never CAUSED anyone
to be unhappy. The problems pop up when someone achieves
those levels of success without becoming a PERSON who can
handle it with elegance, grace and generosity. And that is
a critical distinction!

One of the wisest things I've ever heard are Jim Rohn's
story of his mentor, Mr Schoaf, who encouraged him to
become a millionaire not for the money, but for what
becoming a millionaire would make of Jim in the process. I
love that! Jim quotes Mr Schoaf as saying once he achieved
the goal, he could give the money away, because the skills,
attitudes and tools would remain and making another million
would be easy. Today, with the Internet and a global
economy, that is even more true.

The goal is not to get the money, but to live and love a
life of fulfillment, peace, passion, gratitude and joy.
Making money has never been easier. Living well has, in
some ways, never been more difficult.

From commuting, to working harder, to getting the kids to
school, life is hard. We are assaulted with news and "must
see" programs by the thousands - plus the ads for "must
buy" products! There is no doubt life can be complex and

And yet, highly successful people have always known the
power of simplicity. Henry Thoreau recommended, "Simplify,
simplify, simplify. Let your affairs be as two or three."
I'm always struck that the most successful people have the
cleanest desks, and the clearest focus on their most
important priorities.

Highly successful people know what they want. They have a
vision of the life they desire, and tolerate little or no
interference. They are not confused or easily distracted.
They focus on their goals and they stay the course. Highly
successful people have a mission, a sense of direction, and
are determined to live the life of their dreams.

Less successful people are fuzzy about their mission and
goals in life. They refuse to clarify their priorities and
end up side-tracked by distractions and tempting

I often challenge clients to write a description of the
life they truly want, in complete detail. How much do they
want to work? Where do they want to live? Who do they
want to live with, or without? What sort of person do they
want to be?

Many clients resist this because it is hard work! But
knowing where you are going and how you want to live is one
of the most important responsibilities of adult life. If
you don't know where you're going, how will you ever

Success is not about the money. It is about living a life
of balance, integrity, passion and prosperity. It's about
living simply and "on purpose", and becoming the person you
were meant to be. On these things, never, never

(For your free copy of my book on financial success, visit:

4. Quotes of the Week

"The thoughts we choose to think are the tools we use to
paint the canvas of our lives."
                                          -- Louise Hay

"Pleasure is not the purpose of man's existence. Joy is."
                                          -- David O. McKay

"What the caterpillar calls the end of the world, the
master calls a butterfly."
                                          -- Richard Bach

"Everything can be taken away from a man but one thing:
the last of the human freedoms -- to choose one's attitude
in any given set of circumstances, to choose one's own way."
                                          -- Viktor Frankl

5. Strictly Business:  The Size of Your Market 

I've been thinking about narrow specialized niches, verses
"mass marketing". There are advantages and problems with
each approach and successful businesses develop strategies
for them.

I've been working with two businesses that have great
products for very narrow niches. They have followed the
popular advice to choose a specific vertical market then
"drill down deep". That is good advice, if you can reach
enough people, at the right time, with enough money, in
that narrow niche.

For these businesses, however, only a small percentage of
the population needs their product, and the obvious problem
is that they have not found an effective way to reach
enough people, at the right time, with a powerful message.
Great product for a specific audience that really needs it.
But how do you reach them?

The opposite problem is having a service that "everyone"
needs. If everyone needs it, there is probably lots of
competition - think grocery stores. Secondly, how do you
craft a marketing message to "everyone" that is going to
powerfully motivate any one, particular customer to buy?

Both problems have solutions. In narrow vertical markets,
working with associations, advertising in specialty
publications, or becoming a recognized expert can be
effective strategies. In a narrow niche, one way or
another, you must solve this problem in order to reach
enough customers!

If your service appeals to everyone and you are selling a
"commodity", consider specializing or marketing to various
segments at different times. You must find a way to
develop your unique brand and stand apart from your
competition. What is your unique marketing advantage?
Find it and focus on it!

6. Resources You Can Use:

To YOUR Success!
by Dr Philip E. Humbert

This week, I received the following (unsolicited) note
about this wonderful audio program:

"Your tapes got me into action!!! I have listened to self-
development tapes for years now, and done mostly that, just
listened, but there is something different about your tape
set - It got me moving! I am not sure if it is the
simplicity that you convey complex messages or the profound
nature of the knowledge or just the wonderful way you have
of telling a story. But it works. Thank you Dr Humbert,
you have profoundly changed my life - for the better."
-- Greg Hall

Audio programs have been worth hundreds of thousands of
dollars to me! EVERY highly successful person I know uses
audio programs in their car, while they exercise or relax
as a way to increase their skills and guarantee their
success. Shouldn't you? There's a 100% risk-free
guarantee. You'll love them!

*** FREE! ***
Jim Rohn's Newsletter

I've been a fan of Jim Rohn for over 20 years, and first
heard him speak in Seattle in 1981. His free newsletter is
one of my favorites, and his books, tapes and programs are
extremely good. He just released the CD/DVD and workbook
from his Weekend Seminar and it is fantastic! Three of my
clients bought it, and they and I agree it is wonderful.
Invest in yourself and your future! Read! Buy and use
audio programs! Set yourself up for success and give
yourself every advantage, every opportunity to reach and
surpass your dreams for 2002! These tools can help!
Click Here!

FREE! Year-End Tax Strategies!
(A Great Article!)

It's already time to plan your year-end tactics to enhance
your office, improve your performance and delay or reduce
taxes. Folks tell me they have found very helpful. Take a
look! It could save you thousands of dollars and give you
a tremendous head start on next year:

7. Humor:    Real Wisdom for Real Life

I'm not sure where these came from, so I can't give credit,
but I found them in a file I brought back from a speaking
trip to Dallas last June, and they sure made me chuckle. I
hope you enjoy them!

My idea of housework is sweeping the room with a glance.

Not one shred of evidence supports the notion that life is serious.

It is easier to get forgiveness than permission.

For every action, there is an equal and opposite government program.

If you look like your passport picture, you probably need the trip.

Bills travel through the mail at twice the speed of checks.

A conscience is what hurts when all your other parts feel so good.

Men are from earth. Women are from earth. Deal with it.

A balanced diet is a cookie in each hand.

Middle age is when broadness of the mind and narrowness of
the waist change places.

Opportunities always look bigger going than coming.

Junk is something you've kept for years and throw away
three weeks before you need it.

Experience is a wonderful thing. It enables you to
recognize a mistake when you make it again.

By the time you can make ends meet, they move the ends.

Someone who thinks logically provides a nice contrast to
the real world.

Learn from the mistakes of others. You can't live long
enough to make them all yourself.


Be kind to yourself and to someone else, and have a
wonder-FULL week!

Philip E. Humbert, PhD,
Resources for Success!
President, The Philip E. Humbert Group, Inc.

Shameless Marketing TIP:
Dr Humbert is a professional coach, author and popular
speaker. Ready to achieve more? Imagine what's possible
with a coach! For info and over 250 pages of tips,
tools, humor and resources for your success, visit:

Copyright (c) 2002, all rights reserved.
U.S. Library of Congress ISSN: 1529-059X
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