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Welcome to The Innovative Professional's (TIP's) Letter!
Sunday, November 3, 2002
Written & Published by Philip E. Humbert, PhD
Visit our website at:

Table of Contents:

1. The One-Minute TIP
2. Welcome Notes
3. Penny Wise and Pound Foolish
4. Quotes of the Week
5. Strictly Business:  Strategy 17 
6. Resources You Can Use
7. Humor: Weights and Measures Around the World 

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1. The One-Minute TIP

This week, review your habits and investment patterns.
Where are you spending your time, money, energy, or
emotions on the "small" things of life? Where could you
make an adjustment that would pay huge dividends? Look for
opportunities to increase your productivity, reap the
rewards, and have fun doing it. That's a true win-win-win!

2. Welcome Notes

This week we had our first frost of the fall, so we decided
it was time to head for wonderful Hilton Head, SC.
Actually, of course, this is the World Class Business
conference and I presented my World Class Life(tm)
workshop. The island is magnificent, and the conference has
been spectacular! From the golf courses to the waterways,
and of course the food, it's a great place to do business.
(That's my story, and I'm sticking to it! <g>)

In truth, it does remind me that we all need perspective
and the company of great people to do and be our best. We
need time to dream, and the encouragement to achieve. Too
often we get caught up in the routines of life, or get
bogged down in the details and lose our way. From time to
time, be sure to give yourself the gift of a personal
retreat - it's a great way to advance!

I'll be doing the World Class Life(tm) workshop during my
annual trip to Wisconsin in June, and you are invited to
plan ahead and join me!

Finally, be sure to check the Resources section, below, for
some great tools and freebies, including great articles and
free content for your website!

3:  Penny Wise and Pound Foolish

This week, Mary and I flew to Hilton Head and we had a
wonderful first-class flight. Like most people, we don't
fly first-class very often, and I think that's a mistake
we're going to change. The difference in productivity,
comfort, convenience and energy made it a great investment.

One of the key truths about extremely successful people is
that they use their time, talents, and money differently
than everyone else. Highly successful people know where,
when and how to focus their assets. They do not spend
their capital carelessly or foolishly but they do recognize
and seize opportunities when they present themselves.

Their use of time is perhaps the best and most obvious

Highly successful people invest time wisely. They always
think about their return on investment, and they watch less
television (and different programs) than the rest of the
population. They use drive time to listen to educational
or motivational audio programs. They use their exercise
time, even time in the shower, to keep on learning and
expanding their skills. A colleague listens to tapes while
he shaves and says it is often the most valuable time of
his day.

This week, a client who writes a large number of reports
told me he invested $10,000 in a used, 1995 limousine. He
has one of his staff (usually a volunteer) do the driving,
while he writes in the back. At first he said he was
embarrassed about it, but noted that he has added almost 8
hours, or nearly 40% (!) to his weekly "office" time . He
identified it as one of the most productive investments
he's ever made.

I love that! It's creative, fun, effective, and if it
hadn't worked out he could sell the limo and still have a
great story to tell. That's a winner all the way around!

Most of us waste our nickels and dimes, while failing to
invest dollars in our future. My grandmother used to talk
about that being "penny wise and pound foolish", which
meant that most people waste their time, money, energy and
intelligence on the "small" things in life and have nothing
left for the "big" things.

Most of us work hard and go from early morning until night,
and the question is not whether we "work hard", but whether
or not we are truly productive.

Highly productive people don't waste time. They don't
waste money on impulse purchases, or get rich quick
schemes. They don't waste their emotional and intellectual
capital on things that are over and done with. Instead,
they focus on the future and invest their time and energy
where they can do the most good.

Recently, I talked with a man who bragged about saving $40
by making a purchase on the Internet, and at first, I was
impressed. Then, I learned that it took him almost 8 hours
to find that "deal". That's about $5 per hour! Given his
earning potential, I questioned whether that was the best
use of his time, and thought it was a great example of
"penny wise and pound foolish".

Will I always fly first class from now on? Of course not.
The difference in cost won't always be worthwhile, but when
I have work to do, or need to be fresh, sharp and "ready"
when I arrive, first class can be a great investment.
Sometimes, flying "cattle class' to save a few dollars is
simply not a real savings.

This week, review your habits and investment patterns.
Where are you spending your time, money, energy, or
emotions on the "small" things of life? Where could you
make an adjustment that would pay huge dividends? Remember
the limo story, and look for opportunities to increase your
productivity, reap the rewards and have fun doing it.
That's a true win-win-win!

4. Quotes of the Week

"Don't be afraid of the space between your dreams and
reality. If you can dream it, you can make it so."
                                           -- Belva Davis

"Destiny is not a matter of chance, it is a matter of
choice. It is not a thing to be waited for, it is a thing
to be achieved."
                                           -- Jeremy Kitson"

"Opportunities are usually disguised by hard work, so most
people don't recognize them."
                                           -- Ann Landers

"When in doubt, make a fool of yourself. There is a
microscopically thin line between being brilliantly
creative and acting like the most gigantic idiot on earth.
So, what the hell, leap."
                                           -- Cynthia Heimel

5. Strictly Business:  Strategy 17

Recently, I heard a business consultant, whose name I've
forgotten, interviewed on the radio and he claimed it takes
an average of 17 contacts for a customer to make their
first purchase from a new business. Now, I have no idea
where that statistic came from, and I doubt it has any
precision to it, but it does contain an essential business truth.

This week, two clients made dramatically different comments
about their expectations for success. One volunteered that
she was developing a marketing plan she could maintain "for
at least a year, to see if it will work". The second noted
that she had offered a program, "but no one signed up, so I
guess I'll have to try something else."

Note the difference in expectations and perceptions of
business realities.

The first understands that building her business,
attracting customers and achieving profitability is a long-
term process. She's intentionally thinking in terms of a
cost structure she can maintain for many months, even if
there are few initial sales. The other client tried it
once, it didn't work, so wants to move on and try
"something different".

Now of course, I hope your sales come quickly, easily and
profitably, but in designing your business, always think in
terms of sustainability. Design systems so you can support
them financially and emotionally for the long-term. It may
take 17 invitations, or 17 weeks, or 17 promotions, or 17
conversations before you become one of those famous, "over-
night sensations"! Plan accordingly.

6. Resources You Can Use:

Building Your Ideal Private Practice
By David Steele

Talk about designing systems that are automatic, efficient
and effective! My friend and colleague, David Steele, has
written "the" manual to help you turn your every-day life
and ordinary work into a marketing system to attract your
ideal clients, simplify your business, and increase your
results. There is no magic or "secret" to this. It is
simple, clear, and most important, absolutely do-able
without the hype, advertising or sales gimmicks most of us
fear. This is a great book! To build your professional
practice or small business, buy it, read it, and most
important, use it!  Get your copy at:

*** Almost FREE!! ***
21 Secrets to Staying in Love Forever
by Brian Tracy

OK, so we're going to Hilton Head island for a week,
Valentine's was a long time ago, and I'm ready for a
refresher! Mary and I have listened to this CD many times
in the car and once on the deck of a cruise ship and it's
wonderful! (Hint: go to Radio Shack, get a splitter, use
two sets of earphones, sit in deck chairs and try to stay
put for the entire CD - I dare you!) Nice reminders, good
ideas, and a gentle nudge to put our time and a bit of
energy where our priorities really are. You pay only a
small shipping fee and get to laugh and learn from one of
America's great philosophers. Enjoy! Click Here!

*** More Almost FREE! ***
How to Build Your Own Successful Business,
By Brian Tracy

Brian has a whole series of these wonderful, free tapes and
CD's, and I've got the entire set - 14 of them! Lots of
TIP's subscribers have their own business and this is the
perfect tool to help you start or expand your business! You
pay only a small S&H fee and they are a bargain - and a
great model for marketing your own business or professional
services! I love Brian's work, and these CD's are perfect!
Click Here for your free copy!

*** FREE! ***
Instant content for your website

One of the best ways to attract and keep visitors to your
website (the best marketing brochure ever invented) is to
have great content, and to keep it fresh and up-dated.
I've got over 200 articles, and thousands of quips, quotes
and tools you can use available for free on my website.
There are over 80 Top 10 and similar lists, alone! Just
copy and use them (so long as you maintain my copyright,
please!). You'll find an index at:

Hundreds of Quotes

One of the most-requested (and commented upon!) section of
TIP's are the quotes I include in every issue. The perfect
quote at the right time can clarify, simplify, and empower.
Here is a selection of my favorites:

7. Humor:   Weights and Measures Around the World 

In a global economy, sometimes we all need a bit of help
converting weights and measures around the world. Here are
some handy hints:

1. Ratio of an igloo's circumference to its diameter = Eskimo Pi
2. 2000 pounds of Chinese soup = Won ton
3. 1 millionth of a mouthwash = 1 microscope
5. Time it takes to sail 220 yards at 1 nautical mile per hour = Knotfurlong
6. 16.5 feet in the Twilight Zone = 1 Rod Serling
7. Half of a large intestine = 1 semicolon
8. 1,000,000 aches = 1 megahurtz
9. Shortest distance between two jokes = A straight line
10. 2 million bicycles = 2 megacycles

and finally.(are you ready?)

2000 mockingbirds = 2 kilomockingbirds


Be kind to yourself and to someone else, and have a
wonder-FULL week!

Philip E. Humbert, PhD,
Resources for Success!
President, The Philip E. Humbert Group, Inc.

Shameless Marketing TIP:
Dr Humbert is a professional coach, author and popular
speaker. Ready to achieve more? Imagine what's possible
with a coach! For info and over 250 pages of tips,
tools, humor and resources for your success, visit:

Copyright (c) 2002, all rights reserved.
U.S. Library of Congress ISSN: 1529-059X
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copyright notice and full information for contacting
Dr Philip E. Humbert are included. Contact him at: or email

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