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Welcome to The Innovative Professional's (TIP's) Letter!
Sunday, February 9, 2003
Written & Published by Philip E. Humbert, PhD
Visit our website at:

Table of Contents:

1. The One-Minute TIP
2. Welcome Notes
3. The Every-Day Magic of Thinking BIG!
4. Quotes of the Week
5. Strictly Business:  Advertising & Promotion vs. Marketing 
6. Resources and Tools for YOUR Success!
7. Humor:  Lessons I've Learned 

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1. The One-Minute TIP

What's your BIG idea? What excites you? What takes your
breath away, keeps you up at night, makes you smile all day
long? What's your B-HAG? Sometimes it's "distant and far
away", vague or fuzzy, but it's in there! Find it, dust it
off, honor it. Pursue it! People will join you and things
will unfold in amazing ways. Lift your eyes, dream your dreams,
take action! It's what makes life worth the living!

2. Welcome Notes

This has been a glorious week here in Oregon, with sunny
days and cold, star-lit nights. Thursday, we watched our
breath form puffs of steam in the night air as a crescent
moon rose over the hills, and I thought about the loss of
the crew aboard Columbia, and realized again just how
fragile and awe-some life is.

This week, give someone an extra hug, or kiss, or send them
a card. The fact that Friday is Valentine's Day may even
give you extra motivation!

Speaking of Valentine's, over 1500 people sent for my FREE
list of "101 Most Romantic Things" this week! It's free,
it's fun, and you should get it! (And be sure to tell your
friends - they'll enjoy it too.) Tell them to send an
email to:  Enjoy!

You can also check out my "Top 10 for Great Sex" on my
website. There must be something very interesting about
that list because every year it's the most-viewed page on
my site. I wonder why? You can see it at:

Also -- VERY IMPORTANT -- This month's "Ask the Expert"
call with Michael Angier is this Wednesday evening.
Michael is an expert on the methods that top businesses
use to attract and retain more customers, make more sales,
grow faster, and achieve greater profits, and he will teach
us! Michael has studied "World Class Businesses", he knows
how they work, and more importantly, he can teach you to
apply the lessons to your business or professional

There are only TWO DAYS LEFT to register and space is
limited! You'll get 4 FREE bonus reports and 90 minutes
with Michael. Don't miss this! For info and to register,

3:  The Every-Day Magic of Thinking BIG!

There is something uniquely human, and very important,
about looking to the skies. From the beginning of time,
wise men and woman have encouraged us to "look to the
hills, from whence cometh my strength", and we all know the
call of "distant horizons".

Henry Thoreau talked about marching to the beat of our own
drum, "no matter how feint or far away". Humans have
always wondered what's beyond the horizon, over the hill,
or around the bend. We long to see farther, go further and
do more, and that is certainly part of what motivated the
astronauts aboard the Columbia, and it's part of why we
call them heroes.

And yet in our daily lives, too often we get bogged down in
the trivia of every-day things. Now, of course, life
requires that we do our daily work. Taking care of the
house, running the errands and paying the bills are not
trivial things! They are the routines that make modern
life possible. We rely on each other to be dependable and
to complete our assigned responsibilities.

But, as the old song asks, "is that all there is?" We know
the answer, and it troubles us.

Sometimes, we need to step back and lift our eyes to the
hills and beyond. Sometimes we need to ask the big
questions, and contemplate the big answers.

In 1959, David Schwartz wrote a book called, "The Magic of
Thinking BIG" that has changed thousands of lives. It's
written in an "old" style and there's no mystery or drama
in it, just the truth that we NEED big dreams. There is
something in us that needs a larger destiny, a greater

I think the true heroes have always been people who
balanced three very difficult things:

1. They did their work and fulfilled the ordinary
responsibilities of life as mature adults.

2. They also had the ability to hear and honor a big
dream. Amelia Earhart heard the call. John Glenn heard a
similar call. Teddy Roosevelt never stopped exploring the
great American west. Helen Keller could see more clearly
that most.

3. They were able to take action in the direction of their
dreams. They didn't just look at the horizon and wonder,
they got up and went.

A few weeks ago, I shared my B-HAG, or "Big Hairy Audacious
Goal" of reaching 100,000 people this year, and I'm here to
tell you, there is real magic in setting HUGE goals!

People get excited about B-HAGS! We've had more new
subscribers to TIPS than ever before! The response to the
World Class Life Conference is unbelievable! The "Ask the
Experts" calls are up and running and people love them!

Now, some of that would have happened anyway. I go to
Green Lake every spring, for instance. The difference is
in the RESPONSE!

We responded to President Kenney's challenge to go to the
moon. We LOVE over-coming obstacles, solving problems,
making a difference! We enjoy being part of something
meaningful and significant. We are creatures who naturally
look to the skies, the horizons and ask "what's next?"

What's your BIG idea? What challenges and excites you?
What takes your breath away, keeps you up at night, makes
you smile all day long? What's your B-HAG? Sometimes it's
"distant and far away", vague or fuzzy, but it's in there!
Find it, dust it off, honor it. Pursue it! People will join
you and things will unfold in amazing ways. Lift your eyes,
dream your dreams, take action! It's what makes life worth
the living!

    Need time, space and encouragement for your dream?
    Need tools and strategies to make it happen? Please
    join us for the World Class Life Conference, May 8-10th.
    The world's FIRST conference focused on helping you design
    and live the life your truly want!

4. Quotes of the Week

"Nothing happens unless first a dream."
                                  -- Carl Sandburg

"Nothing splendid has ever been achieved except by those who dared
believe that something inside them was superior to circumstance."
                                  -- Bruce Barton

"Only those who will risk going too far can possibly find
out how far one can go."
                                  -- T. S. Eliot

"Throw your heart over the fence and the rest will follow!"
                                  -- Norman Vincent Peale

5. Strictly Business:  Advertising & Promotion vs. Marketing

I've been struck by the glut of advertising coming my way.
Spam and junk mail are full of it, television is full of
it, even magazines seem to have more. And, I don't buy it.

I've often written that businesses cannot "advertise their
way to success". Of course there is a time and place for
advertising! You have to let people know you exist, and
you need to make a splash with new products or new
services. Advertising is a good thing. But you probably
can't buy enough to build a business on it.

And promotion, particularly self-promotion, has a similar
limitation. Obviously, if you believe in a product or
service, you MUST tell people about it and invite them to
buy. You owe that to yourself as a business person, and to
customers who need and want your service. Promotion has
it's place -- I've certainly promoted my new Ask the Expert
calls and the World Class Life Conference. Would you sign
up if I refused to tell you about them? Well, like duh!

But in the end, marketing is a different animal. Marketing
is about your reputation. It's about customer satisfaction
and retention. It's about your relationships. Marketing
is about letting people know who you are, what you do and
what you offer. (Never keep yourself a secret! There is
no advantage in being shy!) Marketing is about YOU more
than your product or service. It's about your reputation,
your level of responsibility and your follow-through.

In the end, most marketing is "free", in that it comes from
being who you are and doing what you do, to the best of
your ability.

Many small businesses would be far ahead to scrap their
advertising budget entirely and invest the money in

6. Resources and Tools for YOUR Success!

    Ask the Experts with Michael Angier
    Only 2 Days Left!

Learn the skills and behaviors that set some businesses
apart from all the rest! In every community, a few
business stand out, and we all know about them. Who has
the BEST service, the BEST reputation, the BEST people? We
know the answers, and those business grow faster, make more
profits, have fewer problems. How do they do it? Michael
can tell you how they do it, and more importantly, TEACH
you to do it, too! Whether you own a flower shop or
practice law, you owe it to yourself to pick his brain, get
the information and make YOUR business "World Class"! You
can't afford to miss this! The live call is this Wed, Feb
12th, from 8:00 to 9:30 PM ET.  http:://

    World-Class Life Conference!
    May 8-10th

What are your dreams for a "perfect life"? What would you
do if you had permission and you COULD NOT FAIL? What
would you dare? What goals would you set? How would you
live and who would you touch? What would you add to your
life? What would you eliminate? How would you live if
your life were truly "World-Class" in every detail?

Well, guess what? You HAVE permission! And, there is no
failure! There is only a failure of strategy and sometimes
a failure of nerve. Sometimes our plans are unrealistic or
clumsy or poorly thought-out. This Conference can change
that! Join us for time and space and permission and TOOLS
to design the life you truly want! This may be the
investment that makes all the difference. There are only
12 spots left at the 40% OFF early discount and they'll go
quickly, so take action!

    Transform Your Life!
    The Sedona Method

People ask me how they can "really explode my success and
change my life", and after telling them there is no magic
bullet, I refer them to The Sedona Method(tm). This series
of tapes and workbooks is, without doubt, the MOST
successful, thorough and powerful program for taking charge
of your life that I have ever seen. I wish I had written
it! You can get a FREE initial tape to sample the program,
and for goodness sake, sign up for their free newsletter!
Their simple observation that, 'Happiness is free' opened
my eyes and was the beginning of a remarkable journey.
Very powerful stuff!

The program is not simple or cheap - you expected a quick
pill? It is comprehensive, orderly, and effective. Both
Mary and I have used it, and it works! Highly recommended!
The Sedona Method Works!  Click Here!

7. Humor:    Lesson I've Learned

Larry Katz sent me these gems. Some are familiar, but many
are new (at least to me) and they all make me smile.
Enjoy! (And, thanks for sending them, Larry!)

Now that I'm 'older' (but refuse to grow up), here's what
I've discovered:

I. started out with nothing, and I still have most of it.

2. My wild oats have turned into prunes and All Bran.

3. I finally got my head together; now my body is falling apart.

4. Funny, I don't remember being absent minded...

4. Funny, I don't remember being absent minded...

5. All reports are in; life is now officially unfair.

6. If all is not lost, where is it?

7. It is easier to get older than it is to get wiser.

8. Some days you're the dog; some days you're the hydrant.

9. I wish the buck stopped here; I sure could use a few...

10. Kids in the back seat cause accidents.

11. Accidents in the back seat cause kids.

12. It's hard to make a comeback when you haven't been anywhere.

13. The only time the world beats a path to your door is
when you're in the bathroom.

14. If God wanted me to touch my toes, he would have put
them on my knees.

15. When I'm finally holding all the cards, why does
everyone decide to play chess?

16. It's not hard to meet expenses... they're everywhere.

17. The only difference between a rut and a grave is the depth.

18. These days, I spend a lot of time thinking about the
hereafter. I go somewhere to get something and then wonder
what I'm here after.


20. Funny, I don't remember being, . . . absent minded...


Be kind to yourself and to someone else, and have a
wonder-FULL week!

Philip E. Humbert, PhD,
Resources for Success!
President, The Philip E. Humbert Group, Inc.

Shameless Marketing TIP:
Dr Humbert is a professional coach, author and popular
speaker. Ready to achieve more? Imagine what's possible
with a coach! For info and over 250 pages of tips,
tools, humor and resources for your success, visit:

Copyright (c) 2003, all rights reserved.
U.S. Library of Congress ISSN: 1529-059X
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Dr Philip E. Humbert are included. Contact him at: or email:

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