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Welcome to The Innovative Professional's (TIP's) Letter!
Sunday, June 1, 2003
Written & Published by Philip E. Humbert, PhD
Visit our website at:

Table of Contents:

1. The One-Minute TIP
2. Welcome Notes
3. Annika's Triumph!
4. Quotes of the Week
5. Strictly Business:  Do Your Customers Love You?
6. Resources and Tools for YOUR Success!
7. Humor: Quotes to Brighten Your Day 

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1. The One-Minute TIP

Annika didn't just decide to enter the tournament, hit a
few balls and then go home. She set a goal, developed a
strategy, hired trainers and coaches to help her, and day
by day, she WORKED! Have you seen the "before" and "after"
pictures? Annika worked out every day. She trained HARD!
She respected the enormity of the challenge and responded
with discipline, persistence and hard, hard work.

2. Welcome Notes

Ah! The joys of summer! Last week I wrote about the coming
of summer and several people reminded me that in our global
village, many TIPS readers are headed into autumn and
anticipating winter. To our many subscribers in Australia,
New Zealand, Africa and South America (and a few researchers
in Antarctica!), my apologies and best wishes that your
fall be beautiful and your winter be mild and productive.

For myself, however, I admit a total bias in favor of
summer. At the moment, I'm on my deck, with my dog at my
feet. Last evening, Mary and I sat here watching the stars
come out, sipping a beverage, and I asked how anything
could be "richer". While a deck in Hawaii would be called a
Lanai and cost more, would it enrich my life anymore than
holding hands right here? Ah! The joys of summer!

No, money is not the most important thing in life, but
managing it well does make everything else easier.
Fortunately, making money is not difficult, and managing it
is not hard, but most people never learn the skills and
never take appropriate action. Do NOT let that be you! You
can manage well, invest wisely and over time, become rich.
But every day we are encouraged to spend more and manage
less, and the result is that most of us live paycheck to
paycheck. It's time to change that! I hope you'll jump on
this, visit the website, and join us.
Do this for your future!

Finally, I have a SPECIAL announcement! JoAnna Brandi, the
world's foremost expert on extreme customer care (way, way
beyond mere "customer service"!) will be our "Ask the
Expert" guest on June 17th. And, true to her expertise,
while most of my guests have shared 4, or even 5, bonuses,
she has gone the extra mile and included SIX bonus reports,
worth over $80! I hope you'll join us! Get all the info and
sign-up at:

3:  Annika's Triumph!

Last week, the world witnessed an amazing thing. The human
spirit dramatically triumphed over bureaucracy, inertia,
fear and complacency. As I watched Annika Sorenstam handle
the pressure at the Colonial golf tournament with grace and
humor, I was humbled and profoundly moved.

And I was reminded that what we saw should NOT be unusual!
What we watched ought to be the ORDINARY human experience!
Nothing that Annika did, or sought to do, required anything
beyond the capacities we all enjoy every single day. The
only question is, "Do we use them, or do we waste them?"

Oh, sure, you can quibble that her strength and athletic
talent are far beyond anything we will ever know. Of course
her ability to get a golf ball in the hole is astonishing,
but her physical talent is a small thing compared to her
willingness to test herself and explore the limits of her
potential. THAT is the impressive part!

Annika is the best woman golfer in the world, probably the
best to ever play the game. She is young, rich, talented
and famous. She is at the extreme pinnacle of her sport,
respected and admired around the world. That takes hard
work, discipline and skill, so why take risks? Why not play
safe, enjoy the fame, soak in the glory, spend the money,
and be comfortable? That's what most of us do, most of the

For whatever reason, Annika chose to do something
different. She set a goal, a terribly public goal, one that
challenged tradition and held enormous risks for her, for
her sport, her friends and her colleagues, and she triumphed!

What exactly did Annika do? Here are the things that
absolutely awed me, and make me proud of what we humans can
do when we choose:

1. Knowing the risks, she DECIDED to test herself.

Most of us, most of the time, avoid risk, and too often, we
really don't want to discover the limits of our ability. We
want to do well, achieve a modicum of power, wealth or
respect, and then protect what we have. Abraham Maslow said
that "security" is one of the most basic human needs, and
we DO want to protect and preserve what we have. The
decision, especially when it is consciously and freely
made, to test the limits is both rare, and awesome.

From early Arctic explorers, to Amelia Earhart and Charles
Lindbergh, to Sir Edmund Hillary and modern astronauts, the
decision to risk it all by pushing the limits of our
strength, endurance, courage and ability inspires us. Few
ever make the decision or take the risks. Annika did.

2. Respecting the enormous challenge, she PERSISTED.

Annika didn't just decide to enter the tournament, hit a
few balls and then go home. She set a goal, developed a
strategy, hired trainers and coaches to help her, and day
by day, she WORKED! Have you seen the "before" and "after"
pictures? Annika worked out every day. She trained HARD!
She respected the enormity of the challenge and responded
with discipline, persistence and hard, hard work.

3. She did it for PERSONAL reasons.

No one asked her to do this and many would have preferred
she not do it. Her goal was to find her limits and the fact
that she had to do it in such a public setting did not
change the nature of the challenge, except to make it
harder. She wanted to know how far she could go. Do you?
How often do we dare ask ourselves what is truly possible?

4. She did it with GRACE and BALANCE.

Did you see the interviews? Did you see her smile, her
laughter, her celebration? The challenge was not an
obsession or a matter of "life or death", it was a quest to
find the upper limits of her potential and she did it with
humility and for the joy of it. That is very classy!


Because her quest was, ultimately, a test of her own
potential, there was no possibility of "failure", only
learning. She, and the world, learned a lot.

They say that women's golf will never be the same and that
may be true, although if that is all that changes, we will
have wasted an enormous opportunity. Annika gave us a
chance to see ourselves, and she threw down a challenge to
follow her in exploring the outer limits of possibility.

4. Quotes of the Week

"The thoughts we choose to think are the tools we use to
paint the canvas of our lives."
                                  -- Louise Hay

"A moment of choice is a moment of truth. It's the testing
point of our character and competence."
                                  -- Stephen Covey

"What you get by achieving your goals is not as important
as what you become by achieving your goals."
                                  -- Zig Ziglar

"Trust that still, small voice that says, This might work and I'll try it."
                                  -- Diane Mariechild

5. Strictly Business:  Do Your Customers Love You?

Here's a question: Would you rather have 100,000 customers
buy your products once, or 500 customers who were raving
fans? I hope the answer is obvious!

Advertising and marketing make it possible to sell your
products around the world, and getting customers to try
your service once is a relatively well-defined science. You
can hire experts on marketing and branding, and consultants
to "target" your niche and refine your message.

What you cannot buy is customer loyalty. At least, you
can't buy it in the same way. You buy customer loyalty and
repeat business with extraordinary customer care - not
customer "service", but honest, extreme, personal caring
for your customers. Fortunately, this is not difficult or

Caring for your customers means working with them to solve
their problems and achieve their goals. It means listening
to them, and responding. It means the old boundaries
between "seller" and "buyer" break down and we work as a
team to achieve win-win results that enrich us both.

Recently, a friend and I compared notes about two local
businesses. Bob talked angrily about a company that refused
to provide service, a refund or credit when it's product
failed to meet his needs. Then we talked about another
local vendor who has a reputation for always going the
"extra mile". Guess who we'll do business with next time?

A few dozen customers, well taken care of, can make you
rich. Never, never, never forget that!

Want help with your level of extreme customer care? Join us
on June 17th (a Tuesday evening) for a 90-minute conversation
with JoAnna Brandi, the foremost expert on "Exquisite Customer
Care". Get the details and register! 100% Satisfaction Guaranteed!

6. Resources and Tools for YOUR Success!

  #1  The Road to Riches!
        by Philip E. Humbert, PhD

Accumulating wealth, investing wisely and retiring rich are
not "hard"! Knowing you could (and should) be doing better
than you are financially, that's "hard"! We live in the
richest time in history, and you have a responsibility
to manage your money well, for your own and your children's
future. One of every 15 Americans is now a millionaire,
and the secrets for accumulating wealth are NOT hard!
They just aren't taught in school and you won't learn them
on TV or from your neighbors. This class can help. Over
200 people have taken the class, and the results are amazing!
Your investment is only $79, and the benefits could be
worth a fortune! Check it out, take ACTION and join us! 

 #2 Ask the Expert: JoAnna Brandi
      Exquisite Customer Care Will Grow Your Business!

Building a business requires customers who love your
products and services, and who love doing business with
you! Every community has a business that is the talk of the
town. Here in Eugene, an example is the Glenwood restaurant
- people wait out on the sidewalk (in the rain!) for
breakfast! So, how do you create that sense of "exquisite"
care? What are the key items that make YOUR business stand
out from all the rest? Join us on June 17th for 90 minutes
with America's expert on customer care, JoAnna Brandi.
Learn about customer retention, and the difference between
customer "service" and passionate (profitable!) customer
care! You'll get FOUR free reports, a great mini-poster for
your office wall, and a 90 minute conversation with THE
expert! You can't beat that!  Register today!

   #3 The One Minute Millionaire
        An 'Almost FREE!' book, CD & Teleclass

This is one of the most impressive books and concepts I've
ever seen. The more I see the impact it's had on my
clients, the more enthused I become! Please, do yourself a
favor and buy the CD (for $11.95) and get the book and
the classes free! They don't even charge for shipping! This
truly is a magnificent deal and the two-books-in-one
concept is sheer genius. Do yourself a favor, buy this, and
buy one for a friend. Every teenager should be REQUIRED to
read it in high school - It's that good!  Just do it!  Click Here!

   #4 Add e-Commerce to Your Current Website!
        (Passive income is a GOOD thing!)

I'm a 'raving fan' of this system that makes it EASY to
sell my tapes, register people for my classes, and create
my affiliate program, and you can use the system FREE for
30 days! Don Schnure has an amazing 'system' for helping me
make money with my website and newsletter, without having
to be a techno-wizard. I use the shopping cart, the
affiliate program (took less than an hour to set up!), and
the broadcast modules. It's so cool! If you have a website,
you NEED this set of tools to make it pay for itself, and
become a profit center for you!  Take the tour!

7. Humor:    Quotes to Brighten Your Day

Some people have a gift for using language to lighten our
loads and brighten our days. Mark Twain had it; George
Burns had it. Over the years, I've collected thousands of
quotes and here are a few that I count on to make me smile.

"Don't be humble. You're not that great."
   --- Golda Meir

"Few things are harder to put up with than
the annoyance of a good example."
   --- Mark Twain

"I envy people who drink. At least they know
what to blame everything on."
   --- Oscar Levant

""The secret to staying young is to live honestly,
eat slowly, and lie about your age."
   --- Lucille Ball

"Old age is like everything else, to make
a success of it you got to start young."
   --- Fred Astaire

"You know your children are growing up when
they stop asking where they came from and
refuse to tell you where they're going."
   --- P. O'Brien

"You know who must be very secure in their
masculinity? Male ladybugs."
   --- Jay Leno

"I want to know why, if men rule the world,
they don't stop wearing neckties."
   --- Linda Ellerbee"

"I'd like to live like a poor man,
only with lots of money."
   --- Pablo Picasso

"I hate housework! You make the beds,
you do the dishes - and six months later
you have to start all over again."
   --- Joan Rivers


Be kind to yourself and to someone else, and have a
wonder-FULL week!

Philip E. Humbert, PhD,
Resources for Success!
President, The Philip E. Humbert Group, Inc.

Shameless Marketing TIP:
Dr Humbert is a professional coach, author and popular
speaker. Ready to achieve more? Imagine what's possible
with a coach! For info and over 250 pages of tips,
tools, humor and resources for your success, visit:

Copyright (c) 2003, all rights reserved.
U.S. Library of Congress ISSN: 1529-059X
You may copy, forward or distribute TIP's if this
copyright notice and full information for contacting
Dr Philip E. Humbert are included. Contact him at: or email:

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