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Welcome to The Innovative Professional's (TIP's) Letter!
Sunday, October 26, 2003
Written & Published by Philip E. Humbert, PhD
Visit our website at:

Table of Contents:

1. The One-Minute TIP
2. Welcome Notes
3. The Power of Positive Self-Direction
4. Quotes of the Week
5. Strictly Business:  Your Customers Buy Benefits    
6. Resources and Tools for YOUR Success!
7. Humor:   Eight Gifts You Can Give at No Cost 

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1. The One-Minute TIP

Whatever your most important personal goals, decide what
you want and take positive action to make it happen, every
day. The saying that "a journey of a thousand miles begins
with a single step" is still true. Creating and living the
life you want is a fairly simple matter - not easy, but
very, very simple: Decide what you want in your life, and
go after it.

2. Welcome Notes

Typically, I use these Welcome Notes to celebrate the
richness of life, and I should note that the autumn colors
are in full bloom and the kids are getting ready for
Halloween. I love seeing the corn stalks and pumpkins, and
the leaves blowing across the lawn. Yesterday, Mary and I
took an afternoon drive in the mountains, which were
absolutely stunning! The fall colors and the views from
the tops of the hills were magnificent!

On a serious note, however, this week's news included a
tragic reminder. I'm referring to the Florida woman who
had a heart attack 13 years ago and because she left no
clear record of her wishes, her family and the courts are
still fighting about her treatment after all this time!
Don't do that to your loved ones!

This week - today, while you're thinking about it - sit down
with your family and talk about what you would want if
you were unable to communicate. Mary and I have talked
about it many times, and made a video of our discussion.

Whatever you want, tell your family. Whatever you choose,
write it down, and up-date it periodically so there are no
questions. Technology makes it more and more likely that
we, or our loved ones, will have to make difficult, painful
decisions at the end of life, and it's vital that they know your
wishes. Tell them.

On a happier note, I was amazed at the response to last
week's column about Benjamin Franklin and his focus on
Industry, Frugality and Charity. Apparently, lots of you
consider Franklin a hero, and it was fun to read the emails
about how his life has inspired us. Read biographies of
great people! It makes a difference. And, if you missed
it, you can see last week's TIPS on the web at:

3:  The Power of Positive Self-Direction

This week one of my clients noted that while he's achieved
a great deal in life, he has never been comfortable setting
goals. He doesn't use written goals and he has never found
goal-setting workshops and programs very helpful. I don't
think he's alone in that.

Many people need to achieve more and go further, but
traditional goal-setting exercises don't work for them.
This comes up frequently in coaching - many people who do
use written goals also hire a coach for additional support,
while people who do not use written goals often hire a
coach as an alternative.

What I've noticed over the years is that regardless of
their attitude toward goal-setting, highly effective people
ALWAYS have a powerful sense of "Positive Self-Direction."

They know where they are going and how to get there.

Other variables are all over the map. Some high achievers
have advanced degrees, others do not. Some are rich, while
others are broke. A few have a clear vision of the future,
but most work day-to-day. The key difference that seems to
make all the difference is that HIGHLY EFFECTIVE PEOPLE

They have a positive sense that they are in charge of their
own lives. They take full responsibility for their
schedules, their attitudes, and the details of their lives.
Whether their goal is far in the future, or as near as next
weekend, they know what they want and they take action to
make it happen.

Some people are blessed with vision that lets them see many
years in advance. Some even have a life-time passion,
although most focus on more short-term goals, but the one
thing successful people always have in common is that they
take Positive Daily Action. (This is the true meaning of
"PDA" - no matter what you Palm Pilot(TM) owners might
think! <g>)

High achievers decide, in advance, to get tickets for
Saturday's game, or to go on a family outing. High
achievers decide, in advance, to maximize their retirement
savings. High achievers decide, in advance, to take care
of their health, to spend time reading to their children,
or planning a trip to Europe.

The key is not that high achievers necessarily have a sense
of mission, but that on a daily basis, they know what they
want and where they are going.

Most people do not make these decisions. After dinner,
they wonder, "What's on television tonight?" Or on Friday
night they ask, "what are we doing this weekend", or worse,
they ask, "what do I HAVE to do this weekend?" Too many
people drift through life rather than setting their own
course and running their own ship.

To achieve more, decide what you want and determine that
today - not tomorrow or next week or "someday" but TODAY -
you will take action to make it happen. Want to double
your income? Make an extra call or take some other action,
but begin today.

Want to lose weight, start a business or enrich your family
life? Decide what you want and take some positive action
to make it happen. Then, do it again tomorrow, and the day
after, and the day after that.

The old saying that "a journey of a thousand miles begins
with a single step" is still true. Creating and living the
life you want is a fairly simple matter - not easy, but
simple. Decide what you want in your life, and go after it.

Every day, take some positive action, no matter how small.
Every morning remind yourself of your values, your
direction, your desires, and take a moment to commit to an
action that will move you in that direction.

4. Quotes of the Week

"If you can DREAM it, you can DO it."
                                                -- Walt Disney

"In any moment of decision, the best thing you can do is
the right thing. The worst thing you can do is nothing."
                                                -- Theodore Roosevelt

"A day will never be anymore than what you make of it.
Practice being a 'doer'!"
                                                -- Josh S. Hinds

"Motivation is when your dreams put on work clothes."
                                                -- Ben Franklin

5. Strictly Business:   Your Customers Buy Benefits

One of the biggest mistakes professionals and business
owners make is being unclear about what their customers and
clients are actually buying.

Very few people hire an attorney because she was editor of
the Law Review. Almost no one buys a car because of the
color, just as few customers remain loyal to a dry-cleaner,
Chiropractor or auto mechanic because of their catchy
jingle or the pretty logo on their advertising.

People buy benefits. Yes, we also like nice features and
we certainly appreciate good prices, but in the end, we
hire a professional or patronize a business because we
think we will receive significant benefits at a fair price.

When you market your services, focus on the BENEFITS you

One local dry-cleaner advertises that they check and
tighten all buttons, free of charge. They also check for
and remove minor stains, free of charge. They are open
evenings and weekends, and even have a free pick-up and
delivery service. Now, the truth is that they charge
considerably more than their competitors (as far as I can
tell), but I've literally had to wait in line to drop off
my dry-cleaning!

Why would I knowingly pay MORE for dry-cleaning? Because I
believe I get more benefits for my money!

Your customers think the same way. Don't we all? In your
marketing, focus on what your products or services do FOR
your customers and help them see, understand and WANT those
benefits. Price is, typically, only one small factor in
our decision about buying a product or service.

More often, we buy benefits.

6. Resources and Tools for YOUR Success!

*** Almost FREE Stuff!! ***
21 Secrets to Staying in Love Forever
by Brian Tracy

OK, so Mary and I just had a fantastic time in the
mountains yesterday, and I wanted to pass along one of our
'secrets'. We've listened to this CD many times, and it's
wonderful. Nice reminders, good ideas, a gentle nudge to
put our time and energy where our priorities are, and spend
time with each other. You pay only a small shipping fee
and get to learn from one of America's great philosophers.
What a bargain!

*** More Almost FREE! ***
How to Build Your Own Successful Business,
By Brian Tracy

Brian has a whole series of these wonderful, free tapes and
CD's, and I've got the entire set - 14 of them! Lots of
TIP's subscribers own or want to start their own business
and this is the perfect tool to help you! You pay only
shipping and they are a bargain - and a great model for
marketing your own business or professional services! I
love Brian's work, and these CD's are perfect!

*** Still MORE (almost) FREE Stuff ***
The 21 Absolutely Unbreakable Laws of Money
by Brian Tracy

This is a great deal from one of America's BEST thinkers!
I've purchased and listened to Brian Tracy's material for
over 20 years, and I find it incredibly valuable. You pay
only shipping for wonderful, motivational information from
one of America's GREAT motivational speakers. Learn how
people become millionaires, starting from nothing. It's a
great audio tape or CD and you pay only a small shipping
and handling charge. What a deal! Get yours today at:


High achievers constantly add to their "toolbox" of
information, skills and knowledge, and I've created this
site as a "one-stop-shop" where you can find the best
materials I know on the web. My clients and I have
personally used every resource listed, and you can trust
them to work, and to fulfill their promises. To lose
weight, stop smoking, or to expand your business and
dominate your market, it all begins with what you know and
how well you THINK. These tools can help!

*** Your Home-Based, On-Line Cash Machine

Every week I get emails asking how I broadcast TIPS, manage
my autoresponders and run my website, and for me there is
only one source for those services: Don Schnure at
1Automation. Over the years, I've used several shopping
carts and broadcast companies, but NONE have had the tools,
the reliability, ease-of-use and friendliness this has. It
simply works! (And, it costs pennies a day, far less than
I paid 5 years ago!) If you have a website and want to
start or build your mailing list, or sell products, or
generate affiliate income - and who doesn't? - I encourage
you to check this out. You can even use it for 30 days to
see how it can work for you.

7. Humor:   Eight Gifts You Can Give at No Cost 

My friend and fellow Oregonian, Paul Vogt, has sent me tons
of great humor over the months, and he sent these useful
reminders that "it's the little things" that make all the
difference in life. Enjoy these gentle reminders, and once
again, "Thanks, Paul!"

But you must REALLY listen. No interrupting, no
daydreaming, no planning your response. Just listening.

Be generous with appropriate hugs, kisses, pats on the back
and handholds. Let these small actions demonstrate the love
you have for family and friends.

Clip cartoons. Share articles and funny stories. Your gift
will say, "I love to laugh with you."

It can be a simple "Thanks for the help" note or a full
sonnet. A brief, handwritten note may be remembered for a
lifetime, and may even change a life.

A simple and sincere, "You look great in red," "You did
a super job" or "That was a wonderful meal" can make
someone's day.

Every day, go out of your way to do something kind.

There are times when we want nothing better, than to be
left alone. Be sensitive to those times and give the gift
of solitude to others.

The easiest way to feel good is to extend a kind word to
someone, really it's not that hard to say, Hello, Good
Morning! or Thank You!


Be kind to yourself and to someone else, and have a
wonder-FULL week!

Philip E. Humbert, PhD,
Resources for Success!
President, The Philip E. Humbert Group, Inc.

Shameless Marketing TIP:
Dr Humbert is a professional coach, author and popular
speaker. Ready to achieve more? Imagine what's possible
with a coach! For info and over 250 pages of tips,
tools, humor and resources for your success, visit:

Copyright (c) 2003, all rights reserved.
U.S. Library of Congress ISSN: 1529-059X
You may copy, forward or distribute TIP's if this
copyright notice and full information for contacting
Dr Philip E. Humbert are included. Contact him at: or email:

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