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Welcome to The Innovative Professional's (TIP's) Letter!
Sunday, February 22, 2004
Written & Published by Philip E. Humbert, PhD
Visit our website at:

Table of Contents:

1. The One-Minute TIP
Welcome Notes
A Few of My Favorite Things 
Quotes of the Week
Strictly Business:  The Levels of Branding   
Resources and Tools for YOUR Success!
Humor:  Down-Home Wisdom

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1. The One-Minute TIP

Make a list of a dozen wonderful, delightful things that
bring you joy. Share your list with a friend, and make a
pact that every day you will take time to enjoy at least
one of them. Let's see if it catches on - maybe we can
spread a virus that causes an epidemic of joy, a tidal-wave
of happy, smiling people! Every day, be happy, and pass it on.

2. Welcome Notes

I'm writing this on our deck, in the sun, with my dog
sleeping at my feet! Yes, it's cool and I've got a jacket
on, and it rained last night (winter is far from over) but
today the sun is out, the sky is blue, and I'm here with my
coffee, my laptop, and sunglasses! This is so cool!

People sometimes write and ask where we live, and I'm in
Eugene, Oregon, about an hour from the Pacific ocean. Here
on the deck I've got a nice view of the Cascade mountains
to the east (also about an hour away) and some angry crows
are cackling at me, but this is about as good as life gets.
If Mary were here, it would be perfect! I sure hope that
wherever you are, you get a chance to enjoy the sky, some
sun, and the sound of wind in the trees.

And here's a quick tip - this week buy a Valentine's card
or candy or some flowers for that special someone, and give
them a surprise. Let them know that while the holiday is
past, they are STILL your Valentine! It could be a nice
thing that pays wonderful dividends! <g>

I also want to let everyone know that almost 70% of the
space for our World-Class Life(tm) Conference is sold out!
As of today (Thursday) I think there are 3 spaces left at
the 45% discount, and then we'll raise the price, so if you
want to join us, please take action! Grab one of the
discounted spots and reserve your place at one of the best
Personal Development retreats of the year.

3:  A Few of My Favorite Things 

This week I heard a Julie Andrew's recording from "The
Sound of Music" and as near as I could catch the words, she
sings "when the dog bites, when the bee stings, when I'm
feeling sad, I simply remember my favorite things and then
I don't feel so bad." In the song, she celebrates falling
snow, apple strudel, and presents wrapped up with string,
and adds, "these are a few of my favorite things."

I thought about how profound that is!

Our world is filled with far too much negativity, and I
think it comes in at least two forms that we can control.

The first is the negative influence of the news media. I
understand news is a competitive business and I understand
that people are interested in controversial and shocking
events, but it's an awful business.

Normally, our lives are NOT filled with car wrecks and
corruption, or violence, or evil in our neighborhoods.
Yes, of course, we want to be informed, but bad news fills
our lives, and that's a shame. Increasingly, we live in a
world that is "all news, all the time" and we are swamped
with reminders of risk, danger, violence and corruption and
it distorts our perceptions of reality. Sometimes, "just
say no" and turn off the news - you'll feel better!

The second kind of negativity is our pervasive sense of

We are so rich! We have so much! We have access to
beauty, history, romance and joy! We are the most educated,
most blessed people on earth. We have beautiful homes
and wonderful cars. We have cell phones! And yet, we
make ourselves unhappy because we don't have "more."

Increasingly, I am convinced the road to true wealth has
little to do with more money. Increasingly, I am
suspicious that peace of mind has relatively little to do
with where we live, how much money we have or what we do
for a living.

Now, I'm not against ambition or the desire to make things
better. I just want to stand for "an attitude of gratitude."

Inner peace, joy, and "the good life", it seems to me, are
more about gratitude than about having more stuff. There
is a wonderful quote from Gandhi that "there is more to
life than increasing its speed." I think he was right, and
I think there is more to the "good life" than having more
and more things.

Julie Andrews sang about her "favorite things" as an
antidote to bee stings, but when I heard the song, I
thought about my favorite things as a positive, pro-active
source of joy. In the midst of so much negative news, and
the pressure to do more and make more and have more, how
about a radical departure? How about interrupting that
routine with a daily dose of "favorite things"?

What would happen if every single day we took time for
something wonderful? What if we laughed out loud, or
tickled our kids, or ate a cookie, or played with a puppy
for a few minutes every single day? What if we made love
more often or told more jokes, or instead of downloading
music we actually sang our own songs? Would that change
the world? Would it change our lives?

Make a list of a dozen wonderful, delightful things that
bring you joy. Share your list with a friend, and make a
pact that every day you will take time to enjoy at least
one of them. Let's see if it catches on - maybe we can
spread a virus that causes an epidemic of joy, a tidal-wave
of happy, smiling people! Every day, be happy, and pass it

Here are two quick suggestions:

1. If you like the idea, forward this article to at least
5 people. Encourage at least 5 people to join you in doing
something fun, joyful and wonderful, every single day.
Just use the "Forward" button in your email to send this to
a few friends.

2. If you REALLY like the idea, I hope you'll join me in
May for the World-Class Life(tm) Conference. We'll talk
about goals and success and all that good stuff, but mostly
we'll talk about living a GREAT life! It's one of my
"favorite things" in one of my favorite spots. I hope
you'll join us!

4. Quotes of the Week

"Dreams are renewable. No matter what our age or
condition, there are still untapped possibilities within us
and new beauty waiting to be born."
                                      -- Dale E. Turner

"If you want to get somewhere you have to know where you
want to go and how to get there. Then never, never, never
give up."
                                      -- Norman Vincent Peale

"How wonderful it is that nobody need wait a single moment
to improve the world."
                                      -- Anne Frank

"One can never consent to creep when one feels the impulse
to soar."
                                      -- Helen Keller

5. Strictly Business:   The Levels of Branding

This week I read an article that reminded me of at least
four distinct levels of customer loyalty:

1. Brand Recognition. This is when your potential
customers have heard of you and are familiar with your
company name or perhaps know a little bit about you. This
is the kind of recognition you can often buy with

2. Brand Preference. This goes beyond recognition to
include a positive preference for your brand. This is what
you get when potential customers ask for you buy name, or
look for you in the phone book or search for you online.

3. Brand Insistence. This is when loyalty has risen to
the level that your customers will only buy from you. They
know your quality, your customer care, your passion and
your commitment to excellence make you the clear leader in
your field. At this level, price is of little concern because
customers KNOW they will get value and they insist on
buying from you.

4. Brand Rejection. This is the unfortunate opposite of
Brand Insistence when customers know your brand and
associate you with shoddy service or poor quality and
refuse to do business with you. Once world-of-mouth gets
out that you do poor work, your chances of turning that
around are very slim.

There are many brands of ice cream, but how many people
insist on one particular brand? Think "Ben and Jerry's",
or perhaps Hagen Daz.

There are many nice cars in the world, but I know friends
who absolutely swear by Lexus, or Mercedes, or
(increasingly) Cadillac, which is nice since Cadillac was
the "Cadillac" of cars when I was a kid but I didn't hear
much enthusiasm for them for many years. It's nice to see
them back again.

What is your level of branding? Is your product or service
the one people insist on, the one they wait in line for?
If not, why not? And more importantly, what will you do
about it?

6. Resources and Tools for YOUR Success!

#1 Your World-Class Life!(tm)
With Dr Philip E. Humbert
May 20-22, 2004 in Green Lake, Wisconsin

Is your life working the way you planned? Are your biggest
dreams and most exciting ambitions still sitting on the
shelf, waiting for "someday"? Are you stuck or frustrated,
or letting time and chance and other people make decisions
about your life, and your future? This Conference is for you!

I invite you to join me for three days in May, where the
focus will be on helping you design, create and live the
life you truly want! Top achievers are not different or
born under a lucky star. They simply KNOW what they want,
create SYSTEMS to achieve it, and then follow a road-map to

This is for YOU! It is a Conference entirely focused on
helping you design your ideal life, and create systems and
plans and skills to make it happen. Living well is an art,
but there is also science to it. There are skills and habits
that highly successful people use, and you can learn them!
We can show you! And, there are still a handful of "early
adopter" discounts available - I think there are 3 left as
of Thursday morning - so don't miss this! "Seize the day"
(carpe diem) and let this be the opportunity that changes
everything for you!

#2 Transform Your Life!
The Sedona Method

People ask me how they can "really explode my success and
change my life", and after telling them there is no magic
bullet, I refer them to The Sedona Method(tm). This series
of tapes and workbooks is, without doubt, the MOST
successful, thorough and powerful program for taking charge
of your life that I have ever seen. I wish I had written
it! You can get a FREE initial tape to sample the program,
and for goodness sake, sign up for their free newsletter!
Their simple observation that, 'Happiness is free' opened
my eyes and was the beginning of a remarkable journey.
Very powerful stuff!

The program is not simple or cheap - you expected a quick
pill? It is comprehensive, orderly, and effective. Both
Mary and I have used it, and it works! Highly recommended!

#3 The One Minute Millionaire
An "Almost FREE!" book, CD & Teleclass

This is one of the most impressive books and concepts I've
ever seen. The more I see the impact it's had on my
clients, the more enthused I become! Please, do yourself a
favor and buy the CD (for $11.95) and get the book and
the classes free! They don't even charge for shipping! This
truly is a magnificent deal and the two-books-in-one
concept is sheer genius. Do yourself a favor, buy this, and
buy one for a friend. Every teenager should be REQUIRED to
read it in high school - It's that good!

#4 Add e-Commerce to Your Current Website!
(Passive income is a GOOD thing!)

I'm a "raving fan" of this system that makes it EASY to
sell my tapes, register people for my classes, and create
my affiliate program, and you can use the system FREE for
30 days! Don Schnure has an amazing system for helping me
make money without having to be a techno-wizard. I use the
shopping cart, the affiliate program (took less than an
hour to set up!), and the broadcast modules. It's so cool!
If you have a website, you NEED this set of tools to make
it pay for itself, and become a profit center for you!

7. Humor:    Down-Home Wisdom

Bob Armstrong sends me some of the best humor and stories,
and I wanted to pass along a bit of "country wisdom" he
sent several weeks ago. I hope it gives you a chuckle and
perhaps gives you a few things to ponder. I know it did
me! Here's some good old-fashioned, down-home country

- Life is not about how fast you run, or how high you
  climb, but how well you bounce.
- Keep skunks and lawyers at a distance.
- Life is simpler when you plow around the stumps.
- A bumble bee is faster than a John Deere tractor.
- Don't skinny dip with snapping turtles.
- The words that soak into your ears are whispered, not yelled.
- Meanness don't happen overnight.
- To know how country folks are doing, look at their barns,
  not their houses.
- Never lay an angry hand on a kid or an animal, it just ain't helpful.
- Teachers, Moms, and hoot owls sleep with one eye open.
- Forgive your enemies. It messes with their heads.
- Don't sell your mule to buy a plow.
- Don't corner something meaner than you.
- You can catch more flies with honey than vinegar,
  assuming you want to catch flies.
- Man is the only critter who feels the need to label
  things as flowers or weeds.
- It don't take a very big person to carry a grudge.
- You can't unsay a cruel thing.
- Every path has some puddles.
- Don't wrestle with pigs: You'll get all muddy and the pigs will love it.
- The best sermons are lived, not preached.
- Most of the stuff people worry about never happens.


Be kind to yourself and to someone else, and have a
wonder-FULL week!

Philip E. Humbert, PhD,
Resources for Success!
President, The Philip E. Humbert Group, Inc.

Shameless Marketing TIP:
Dr Humbert is a professional coach, author and popular
speaker. Ready to achieve more? Imagine what's possible
with a coach! For info and over 250 pages of tips,
tools, humor and resources for your success, visit:

Copyright (c) 2004, all rights reserved.
U.S. Library of Congress ISSN: 1529-059X
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