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Welcome to The Innovative Professional's (TIP's) Letter!
Sunday, April 11, 2004
Written & Published by Philip E. Humbert, PhD
Visit our website at:

Table of Contents:

1. The One-Minute TIP
Welcome Notes
 The One and Only ME! 
Quotes of the Week
Strictly Business:  Personal Marketing   
Resources and Tools for YOUR Success!
Humor:   Random Thoughts

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1. The One-Minute TIP

To create the life you really want and have the vitality
and passion that makes life truly worth living, we must
take more risks. We have to risk being "politically
incorrect" and be willing to make more mistakes. We have
to invest in more whacky ideas, express stronger opinions,
and let the world know who we truly are. For all her
talent and beauty, the genius of Katharine Hepburn was in
her unique personality, her defiance of tradition, and her
outspoken frankness.

2. Welcome Notes

This is the day tens of millions of people around the world
celebrate Easter, remembering Jesus' crucifixion last
Friday and his resurrection on Easter morning. I recognize
that many - perhaps a majority - of TIPS subscribers are
not of the Christian faith, but for those who are, let me
wish you a joyous and peaceful Easter!

Last week, people around the world celebrated Passover and
I think it is a testimony to the human spirit that we all
need a "world view", if you will, that honors something
greater and beyond us. Life is a glorious mystery, full of
joy and sadness, and it seems appropriate to honor both our
heritage and our hopes for the future. Blessings to all of us!

One of the reasons I hold my annual World-Class Life(tm)
Conference in Wisconsin is that the Center honors the faith
and dreams of so many people. Originally a luxurious
private estate built over 100 years ago, for the past 50
years it has been a place of peace, hope, and renewal. The
combination of enormous old wealth transformed into a 1000-
acre oasis of peace gives it an energy and vitality that I
find nowhere else.

If you are looking for a time of renewal, combined with the
tools, techniques and opportunity to create (and live!) the
life of your dreams, I hope you'll join us. Get more info
and register at:

3:  The One and Only ME! 

This week, I read Scott Berg's delightful biography of
Katharine Hepburn. The book, like her life, is vibrant and
fun, beautifully written and thoroughly delightful.
And troubling.

From the very first page, one gets the sense of Kate's
unique personality. Of all the things she did (and she did
remarkable things) and for all her remarkable beauty, and
for all her talent, the real key to her achievements was
that she knew herself and was willing to share.

I am struck by how many of us don't know who we are, or if
we know, are too often afraid to let the world see us in
all our remarkable glory.

This is not necessarily a plea for more introspection or
meditation. It is a plea for more individuality and

We live in a world of too much same-ness, too much
political correctness, and too few risk-takers. Yes, I
know one of our mantras is to push the boundaries and try
new things. At one level we are in love with change, often
just for the shock value of it.

This week, I turned the television on and a beautiful young
woman was singing and dancing in an elaborate show with
fireworks, back-up singers, and all the trimmings. Now, I
admit I don't follow pop culture, but I had NO IDEA who she
was! I guessed Britney Spears, then a couple of other
names I've heard, but was told they were all wrong. I never
did figure out who she was.

While her skimpy costume and enormous energy certainly got
my attention, what I noticed was that I couldn't tell her
from a handful of other contemporary artists. In their
attempt to seize the stage and out-do each other, there is
a certain same-ness, a certain anonymity to all of them.

My point is that Katharine Hepburn stood out. She had
opinions, many of them strong and many of them unusual.
The "great ones" have always been willing to stand out.

Lucille Ball with her flaming red hair. Carol Burnett with
her prat-falls and willingness to take a risk. Barbra
Streisand with her remarkable sound and strong political
opinions. John Kennedy with his youthful energy and
determination. Bill Gates, at age 22 dreaming of a world
of connected computers, and Oprah Winfrey with her vision
that television could be both entertaining and educational.

Too often we "hide our light under a basket". We hold
ourselves back for fear of offending. We pull back from
the brink, we refuse to "rock the boat", or ask hard
questions, or take a stand for unpopular positions.

Even our politicians look remarkably alike! With their
suits and ties, nice haircuts and youthful good looks, can
you really tell a European from an American, from an

A couple of years ago, the kid next door dyed his hair blue
and I liked it! Not that I really "liked" it, but at age
15, I thought he SHOULD dye his hair blue! At that age,
better he should have blue hair than be experimenting with
some of the alternatives.

To create the life you really want and have the vitality
and passion that makes life truly worth living, we must
take more risks. We have to risk being "politically
incorrect" and make more mistakes. We have to invest in
more whacky ideas, express stronger opinions, and let the
world know who we truly are. For all her talent and
beauty, the genius of Katharine Hepburn was in her unique
personality, her defiance of tradition, and her outspoken

4. Quotes of the Week

"Every man dies. Not every man truly lives."
                               -- Braveheart

"The people and circumstances around me do not MAKE me what
I am, they REVEAL who I am."
                               -- Dr. Laura Schlessinger

"It takes courage to live - courage and strength and hope and humor."
                               -- Jerome Fleischman

"Life is either a daring adventure or nothing. To keep our
faces toward change and behave like free spirits in the
presence of fate is strength undefeatable."
                               -- Helen Keller

5. Strictly Business:   Personal Marketing

I've written many times that we are all in the business of
marketing. Every day we strive to persuade our children,
to entice our customers, to lead our employees. All of
this is "marketing" in one form or another.

And effective marketing is ALWAYS personal marketing.

Whether you are selling a house or an idea, both the buyer
and the seller want to know at least three things:

1. What are the benefits? This is a list of reasons to
believe an action might be valuable. This list is
essential for making a sale, but by itself a list of
reasons rarely generates action. The benefits simply
reassure the buyer that they are not making a mistake.

2. Where is the "sizzle"? These are the emotional
arguments that appeal to our hearts and dreams. We buy the
red sports car not because we need efficient
transportation, but because it excites the imagination.

3. Who is the seller? In the end, we buy from people we
trust. We buy from people we like, and we insist that the
seller be honest and trustworthy. We may also insist on a
written contract, but the basis behind the deal is always a
personal relationship.

Remember Victor Kiam? He was the guy who liked Remington
shavers "so much I bought the company." Dave Thomas used
to appear in every Wendy's commercial. And there is a
reason Nike pays Tiger Woods to endorse their products. We
LIKE Tiger!

Powerful marketing is always personal. Put yourself on the
line. Tell the truth. Show up. Shake hands. Smile. It
makes a difference.

6. Resources and Tools for YOUR Success!

    #1 Your World-Class Life!(tm)
    With Dr Philip E. Humbert
    May 20-22, 2004 in Green Lake, Wisconsin

Is your life working the way you planned? Are your biggest
dreams and most exciting ambitions still sitting on the
shelf, waiting for "someday"? Is it time that you took
time for yourself, that you defined your own life, set your
own goals, and create the life you TRULY want? Then this
Conference is for you!

I invite you to join me for three days in May, where the
focus will be on helping you design, create and live the
life you truly want! Top achievers are not different or
born under a lucky star. They simply KNOW what they want,
create SYSTEMS to achieve it, and then follow a road-map to

This is for YOU! It is a Conference entirely focused on
helping you design your ideal life, and create systems and
plans and skills to make it happen. Living well is an art,
but there is also a science to it. There are skills and
habits that highly successful people use, and you can learn
them! We can show you! You don't want to miss this! "Seize
the day" (carpe diem) and let this be the opportunity that
changes everything!

    #2 Think Right Now!

The Think Right Now audio programs are superb! Their focus
on health and wellness, and on goal setting (perfect for
New Year's!) and practical skills like sales, are
incredible. They are very well done, and THEY WORK! My
clients love them (it was my clients who introduced me
to them) and using the programs DOES make a difference!
I highly recommend them and I hope you'll jump on this!
I have and personally use the goal setting, exercise and
healthy eating programs almost every day, and I'm can tell
you, they are fantastic! If you want to start 2004 on a
stronger footing, buy and use these programs!

   #3 The One Minute Millionaire
    An "Almost FREE!" book, CD & Teleclass

This is one of the most impressive books and concepts I've
ever seen. The more I see the impact it's had on my
clients, the more enthused I become! Please, do yourself a
favor and buy the CD (for $11.95) and get the book and
the classes free! They don't even charge for shipping! This
truly is a magnificent deal and the two-books-in-one
concept is sheer genius. Do yourself a favor, buy this, and
buy one for a friend. Every teenager should be REQUIRED to
read it in high school - It's that good!

   #4 Add e-Commerce to Your Current Website!
    (Passive income is a GOOD thing!)

I'm a "raving fan" of this system that makes it EASY to
sell my tapes, register people for my classes, and create
my affiliate program, and you can use the system FREE for
30 days! Don Schnure has an amazing system for helping me
make money without having to be a techno-wizard. I use the
shopping cart, the affiliate program (took less than an
hour to set up!), and the broadcast modules. It's so cool!
If you have a website, you NEED this set of tools to make
it pay for itself, and become a profit center for you!

7. Humor:    Random Thoughts

Once again, my good friend and resident humorist (and
enthusiastic Bush supporter) Dolly Howard comes to my
rescue with chuckles to bright the day. Thanks, Dolly!
Think about these things - just don't think about them too
long or too hard!

1. If you're too open minded, your brains will fall out.

2. Age is a very high price to pay for maturity.

3. Artificial intelligence is no match for natural stupidity.

4. If you must choose between two evils, pick the one
you've never tried before.

5. My idea of housework is to sweep the room with a glance.

6. Not one shred of evidence supports the notion that life
is serious.

7. It is easier to get forgiveness than permission.

8. For every action, there is an equal and opposite
government program.

9. If you look like your passport picture, you probably
need the trip.

10. Bills travel through the mail at twice the speed of checks.

11. A conscience is what hurts when all your other parts
feel so good.

12. Eat well, stay fit, die anyway.

13. Men are from earth. Women are from earth. Deal with it.

14. No husband has ever been shot while doing the dishes.

15. A balanced diet is a cookie in each hand.

16. Middle age is when broadness of the mind and
narrowness of the waist change places.

17. Opportunities always look bigger going than coming.

18. Junk is something you've kept for years and throw
away three weeks before you need it.

19. There is always one more imbecile than you counted on.

20. Experience is a wonderful thing. It enables you
to recognize a mistake when you make it again.

21. By the time you can make ends meet, they move the ends.

22 Thou shalt not weigh more than thy refrigerator.

23. Someone who thinks logically provides a nice contrast
to the real world.

24. Blessed are they who can laugh at themselves for they
shall never cease to be amused


Be kind to yourself and to someone else, and have a
wonder-FULL week!

Philip E. Humbert, PhD,
Resources for Success!
President, The Philip E. Humbert Group, Inc.

Shameless Marketing TIP:
Dr Humbert is a professional coach, author and popular
speaker. Ready to achieve more? Imagine what's possible
with a coach! For info and over 250 pages of tips,
tools, humor and resources for your success, visit:

Copyright (c) 2004, all rights reserved.
U.S. Library of Congress ISSN: 1529-059X
You may copy, forward or distribute TIP's if this
copyright notice and full information for contacting
Dr Philip E. Humbert are included. Contact him at: or email:

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