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Welcome to The Innovative Professional's (TIP's) Letter!
Sunday, July 25, 2004
Written & Published by Philip E. Humbert, PhD
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Table of Contents:

1. The One-Minute TIP
Welcome Notes
Focus On The Generalities 
Quotes of the Week
Strictly Business:  The Value of Technology   
Resources and Tools for YOUR Success!
Humor:   Letter From Camp

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1. The One-Minute TIP

Be the BEST! Carve out a niche and dominate it! That is
great advice and it is important, just don't confuse
success in one area of life with living a GREAT life.
Balance and harmony, fun and joy are the keys. Go for the
generalities. Go for quality. Demand more than just
"success!" You deserve a GREAT life! Settle for nothing less.

2. Welcome Notes

We're having a streak of very hot weather, so we're busy
watering the lawn and trying to keep the flower beds in
bloom, spending some time in the pool and sitting in the
shade or reading by the air conditioner. Normally, our
summers are relatively mild because of the ocean, but for
the moment, it's HOT!

I don't know that the weather is the most interesting
topic, but it reminds me of the principle of "going with
the flow." Real life doesn't always work the way we want it
to. It's too hot or too cold, too rainy or, just when the
weather is perfect, the car won't start. The secret of the
"good life" seems to involve balance between doing what we
can to make things go smoothly, and learning to dance with
whatever life throws at us. There is truth in the old
saying, "When life gives you lemons, make lemonade."

3:  Focus On The Generalities 

This week I've been reminded that the key to peak
performance is specialization and focus. I have long
admired Lance Armstrong, and watching him dominate the Tour
de France is an absolute inspiration! THAT is what happens
when you do one thing and do it better than anyone else in
the world!

I often write that focus is the key to success. Whether in
athletics or business or our personal relationships, "what
we focus on expands." We "become what we think about most
of the time." To predict your future, notice how you spend
your time, notice what you read, what you talk about and
think about all day long.

To achieve superior results, get very, very good at one
thing! Practice and innovate and specialize until you are
the BEST! When you are the BEST, people notice. When you
are the BEST, your reputation grows, business comes your
way, doors open, and nice things happen.

But at what cost?

While it is true that dominating your niche brings success
in many areas of life, we all know the high cost of a
narrow life.

Who wants to be a "one trick pony?" Even if you do a great
trick, doing one thing over and over is boring! We all know
people who achieve extraordinary success in one area of
life, but starve themselves in other areas. Think of
successful people whose personal lives are a mess, or the
"Type A" personality who achieves great things but has a
heart attack an early age.

For many years, my speaking coaches told me I should
develop one or two "hallmark" presentations, a perfect
speech where I can use every pause and punch-line for
maximum impact. It's great advice. It has helped many
people develop speaking careers and I'm sure it would have
opened doors and made me money.

The trouble is, I got bored giving the same speech over and
over! I've heard it before! I know how it ends! And so all
of my presentations are customized for each specific
audience. That means I may not be as polished, but my
speeches are personal and each one is new.

I believe the "good life" is about balancing these twin
dynamics of specialization (focus) and having broad variety
in our personal and professional activities.

We MUST be extremely good at what we do. The marketplace
demands superior results and only pays above average wages
for well-above-average performance. If you want to earn
more money, get GOOD at what you do!

But, if you want to live a richer life, make sure you have
broad and well-developed personal habits. At a minimum,
consider these five areas:

1. Health and wellness, diet and sleep. Take care of your
body. If you don't, I promise life will be less fun!

2. Personal relationships. Spend time with your loved
ones. Go to dinner, play games, laugh, talk, argue and be
real with the people in your life.

3. Spirituality and purpose. Pause to give thanks, to
acknowledge the power and beauty and mystery of life.
Meditate or keep a journal. Nourish your soul.

4. Personal development. Read and learn, take classes,
start a new hobby. Always be a "beginner" at something so
you keep expanding your world.

5. Your finances. Manage money well. Live below your means
and save the difference. Invest wisely. Treat money with
respect and make it your friend and your servant.

And about that career and professional growth stuff - focus
on that, also! Be the BEST! Carve out a niche and dominate
it! That is great advice and it is important, just don't
confuse success in one area of life with living a GREAT
life. Balance and harmony, fun and joy are the keys. Go for
the generalities. Go for quality. Demand more than just
"success!" You deserve a GREAT life! Settle for nothing less.

4. Quotes of the Week

"I want to do it because I want to do it."
                                   -- Amelia Earhart

"Everything's in the mind. That's where it all starts.
Knowing what you want is the first step toward getting it."
                                   -- Mae West

"You don't get to choose how you're going to die, or when.
You can only decide how you're going to live. Now."
                                   -- Joan Baez

"Reach high, for stars lie hidden in your soul. Dream deep,
for every dream precedes the goal."
                                   -- Pamela Vaull Starr

5. Strictly Business:   The Value of Technology

Over the past months, I've observed our local hospital go
through the trauma of adopting an entirely new level of

Every nurse and most other employees were given laptop
computers. All mass communications and memos are now done
via email. All patient records are computerized, all
doctor's orders are typed. As you can imagine, there was
tremendous resistance, and the cost of equipment and
training was enormous. And yet, the cost of the investment
has been re-captured almost instantly!

Productivity is up. There are new feelings of competence,
new avenues of communication and clarity. Errors and the
frustrations of trying to read messy handwriting are way

My point? The "cost" of investing in new technology almost
always pays for itself in less than 30 days. As a rule,
expanded technology predictably creates vastly expanded
opportunities. We gain new perspectives. New and bigger
markets open up. New communities are formed, and new
alliances, partnerships and joint-ventures materialize.

Recently I've watched several small businesses struggle
with "out-sourcing" technology, from running their websites
to managing their databases, and while contracting services
can be a good idea, in these cases it was because the
owners "didn't have time" or "weren't interested." And in
every case, the long-term costs of refusing to learn at
least the basics of new technology have had enormous costs.

Invest in appropriate technology and learn to use it to
your advantage.

6. Resources and Tools for YOUR Success!

#1    On-Line Marketing Made Simply Brilliant!
        2nd Wave Workshop & No-Cost Teleclasses!

Over and over again we hear that the vast majority (like
90%!) of businesses are utterly FAILING to take advantage
of the potential of the Internet to reach prospects, create
brand recognition and increase sales. The techniques are
simple and powerful, but most people don't know how to do it!

Now my friends, Randy Gilbert, Alex Nghiem, and Sharan Ro
have created a high-power program called the "2nd Wave
Success Workshop" that is especially for smart people who
are ready to "shatter the ceiling" and make money on the
internet. And the BEST part is that starting IMMEDIATELY
you can hear the experts on no-cost, first-come-first-
served teleclasses! Don't miss this! There is no cost or
obligation, you'll learn a ton, and you may (finally!) jump-
start your online business. They also have paid teleclasses
($49) that are an absolute bargain, but at the very least,
sign up for the freebies!

Whether you sign up for one class or all of them, be sure
to register quickly since phone lines are limited. Take
action -- Check it out, sign up, listen in!

#2    Be A RECOGNIZED Expert!
        Build Your Business - Increase Sales!

My friend, colleague and member of my personal MasterMind
group, Suzanne Falter-Barnes has created an extraordinary
set of tools to help you get more clients, generate more
media attention, sell more products and make more money!
(Yeah, that's a lot to promise, but I firmly believe she
has DONE IT!)

Suzanne has been in the publishing and media game for 20
years. She has helped many people become best-selling
authors, she's positioned products, and gotten press
releases in MAJOR magazines and newspapers like the "New
York Times." She KNOWS what she's talking about!

She's uses the term "platform" to describe how a collection
of tools and techniques work TOGETHER to build your
business, open doors and attract success. Like a table or
"platform" that needs several legs supporting each other,
you need to be SKILLED at showing the media why you are an
expert and why they should pay attention to you.

At the very least, if you want to increase your "presence,"
check this out! Sign up for her newsletter and I recommend
the book. You get the e-book instantly, and a ring-binder
shipped with all the information soon after your order.

BUT -- there are only a limited number of copies, about 200
as I understand it. That's because the ring-binder workbook
format is expensive to produce and she's done a limited
initial run. So, if you want this, it is vital that you act
quickly before they are gone.

Check it out and order at:

#3    Think Right Now!
        The Best Tools for CHANGE I've Found!

Many of you have purchased these audio programs to increase
sales, lose weight, set and achieve goals or improve diet,
health and fitness and you know how good they are! My
clients turned me on to these CD's several months ago and
I'm incredibly impressed. I strongly urge you to jump on
this! Top achievers in every field listen to audio
programs. They imagine themselves winning, getting new
records and living the life they truly WANT, and they do it
by visualizing their victories in advance with the help of
Mike's programs. These are fantastic, both for yourself and
as gifts. Grab these!

#4     Got a Website?
         Earn Passive Income!

Over the years, I've paid lots of money for shopping carts,
autoresponders and systems that were supposed to help me
serve my subscribers and make money from my website. None
of them worked, or more accurately they worked, but they
were complex, confusing and didn't work very well. Then I
discovered Don Schnure and the amazing programs he's put
together. They work! They are powerful, EASY to use, and
they let me automate my newsletter, my affiliate programs
and my shopping cart, with no hassle! I love this! And, you
can use it for 30 days to check it out. Highly recommended!

7. Humor:    Letter From Camp

This week's humor is longer than usual, but it's a classic
especially for anyone with children going to camp this
summer. My friend, Bill Barrows, sent it to me and I
appreciate it! As you come across good (clean!) humor,
please send it my way. I love collecting and sharing this stuff!

Dear Mom and Dad,

Our Scoutmaster told us to write in case you saw the flood
on TV and are worried. We are okay. Only one of our tents
and 2 sleeping bags got washed away. Luckily, none of us
got drowned because we were all up on the mountain looking
for Adam when it happened.

Oh yes, please call Adam's mother and tell her he is okay.
He can't write because of the cast.

I got to ride in one of the search and rescue jeeps. It was
neat. We never would have found Adam in the dark if it
hadn't been for the lightning. Scoutmaster Keith got mad at
Adam for going on a hike alone without telling anyone. Adam
said he did tell him, but it was during the fire, so he
probably didn't hear him. Did you know that if you put gas
on a fire, the gas will blow up? The wet wood didn't burn,
but the tents did and also some of our clothes. Matthew is
going to look weird until his hair grows back.

We will be home on Saturday if Scoutmaster Keith gets the
bus fixed. It wasn't his fault about the wreck. The brakes
worked okay when we left.

Scoutmaster Keith said that with a bus that old you have to
expect something to break down; that's probably why he can't
get insurance. We think it's a neat bus. He doesn't care if
we get it dirty, and if it's hot, sometimes he lets us ride
on the fenders. It gets pretty hot with 45 people in a bus.

He let us take turns riding in the trailer until the
highway patrol officer stopped and talked to us.

This morning all of the guys were diving off the rocks and
swimming out in the lake. Scoutmaster Keith wouldn't let me
because I can't swim, and Adam was afraid he would sink
because of his cast, so he let us take the canoe across the
lake. It was great.

Scoutmaster Keith isn't crabby like some scoutmasters. He
didn't even get mad about the life jackets.

Guess what? We have all passed our first aid merit badges.
When Andrew dived into the lake and cut his arm, we got to
see how a tourniquet works. Steven and I threw up, but
Scoutmaster Keith said it was probably just food poisoning
from the leftover chicken. He said they got sick that way
with the food they ate in prison.

I'm so glad he got out and became our scoutmaster. He said
he sure figured out how to get things done better while he
was doing his time.

I have to go now. We are going to town to mail our letters
and buy some more beer. Don't worry about anything. We are fine.

Love, Chris


Be kind to yourself and to someone else, and have a
wonder-FULL week!

Philip E. Humbert, PhD,
Resources for Success!
President, The Philip E. Humbert Group, Inc.

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Copyright (c) 2004, all rights reserved.
U.S. Library of Congress ISSN: 1529-059X
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