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Welcome to The Innovative Professional's (TIP's) Letter!
Sunday, September 12, 2004
Written & Published by Philip E. Humbert, PhD
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Table of Contents:

1. The One-Minute TIP
Welcome Notes
Ben Franklin's Secret For Life-Long Success 
Quotes of the Week
Strictly Business:  The Value of A Customer, Well-Served   
Resources and Tools for YOUR Success!
Humor:   Why Men Are Such Happy Creatures

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1. The One-Minute TIP

What handful of virtues and habits would help you become
the person you want to be? Write them down, create a short
list and then focus on them, one at a time, week by week
for a year. It worked for Franklin. It worked for Frank
Bettger. I suspect it will work for you and me.

2. Welcome Notes

All week long I've pondered what I can write to honor the
events of September 11, 2001, and I don't have a clue.
How do we honor 3,000 people who were minding their own
business and were suddenly killed by terrorists? What could
I write to acknowledge the pain of their family's and loved
ones? How do we stand for patriotism and affirm the values
and freedoms of our heritage, while also standing for peace,
compassion and understanding without sounding muddled and

To all who suffered the loss of a loved one, know that the
thoughts and prayers of millions of us are with you. We
don't know what to say. Words seem inadequate, but our
spirits are with you.

Our world has changed and we live with a new awareness that
life is fragile and precious. I encourage every TIPS
subscriber to pause and give thanks for every day, every
moment and every breath we have. Today - not "soon", but
TODAY - please send a greeting to someone you care about.
Hug someone. Give thanks, and in whatever way seems
appropriate, make a positive difference in this world.

We need all the hope, love and generosity we can get!

If it seems right, why not pass this along to a few dozen
friends? Or, write your own note, but the best idea I can
come up with is to imagine a BILLION emails of goodwill,
friendship and love going around the globe. Why not? Why
not let it start with you, right now? Send this to a few
friends and let's see what happens.

3:  Ben Franklin's Secret For Life-Long Success 

Two weeks ago, I read Frank Bettger's classic book, "How I
Raised Myself from Failure to Success in Selling." Written
in 1947, it is one of the GREAT books on selling, and I was
stunned when my MasterMind group talked about it and I had
never heard of it.

I've probably read around 100 books on sales, marketing and
persuasion over the years, but this one had slipped past
me. I ordered it and discovered one of the best, wisest and
gentlest books I've ever read on the art of making sales by
creating win-win partnerships. A great book!

And here is just one of the key points Bettger makes:
Learn from the experts!

Back in 1935, Napoleon Hill wrote about it in "Think And
Grow Rich." Bettger wrote about it in 1947. More recently,
Tony Robbin's talks about it in his famous phrases that
"Success leaves clues" and that if we "do what successful
people do, we will get the results successful people get."

Bettger, however, also points out that he borrowed the idea
from people before him, notably Benjamin Franklin.

As Bettger points out, almost everyone has heard of
Franklin's formula for changing his life, but here's the
key point: Bettger writes that NOT ONE PERSON he talked
to had actually TRIED IT!

Unfortunately, I have to say the same thing.

This simple formula transformed Franklin from an obnoxious,
arrogant young man who was in debt and had limited
prospects, to one of the most famous, respected and admired
men of all time! Franklin described it in his
autobiography, saying he hoped others would use the
formula, and indeed it has taken on a variety of forms and
wordings as motivational speakers, coaches and teachers
have re-worded it for the past 200 years.

But, as Bettger points out, how many actually TRY IT?

Here's the formula: Create a list of virtues or qualities
you want in your life, and write them down. Then, take pick
ONE and focus on it for an entire week. At the end of the
week, choose another item from your list, and focus on THAT
one for the following week, and so on through the entire

Franklin listed 13 such qualities, noting that he could
then rotate through his list four times per year.

I imagine that as an egotistical young man, the first few
weeks probably had little impact on Franklin's personality
or his bank account. I imagine that even the first 13-week
cycle may not have created measurable results. But Franklin
kept at it, and within a year he saw that the qualities,
habits and virtues he most admired in others were showing
also up in his own life.

So here's the simple challenge: What handful of virtues
and habits would help you become the person you want to be?
Write them down, create a short list (perhaps with 13 items
on it) and then focus on them, one at a time, week by week
for a year.

What have you got to lose? It worked for Franklin. It
worked for Bettger. I suspect it will work for you and me.

4. Quotes of the Week

"We become what we think about most of the time."
                                    -- Unknown

"Inspiration grows into full-scale creation through
persistence and imagination."
                                    -- Carol Lloyd

"I long to accomplish a great and noble task, but it is my chief
duty to accomplish small tasks, as if they were great and noble."
                                    -- Helen Keller

"Everything's in the mind. That's where it all starts.
Knowing what you want is the first step toward getting it."
                                    -- Mae West"

5. Strictly Business:   The Value of A Customer, Well-Served

This is a story that begins with ants in our food (creepy,
crawly little ants!) and one company's ability to turn that
into a GOOD thing!

On September 1st, Mary and I went to the Oregon coast for
my birthday. It was a beautiful day and among other places
we stopped at "The Adobe," one of our favorite resorts.
They have a dining room that over-looks the rocks and
waves, and there are usually seals and sea-lions and
(sometimes) even whales visible in the distance. They also
have a nice up-stairs lounge where we often get a drink and
enjoy the view in relative privacy.

For my birthday, we ordered one of our favorite meals and
as Mary was finishing hers, she found several dead ants in
the bottom. Gross! Ugly! Disgusting!

As you can imagine, we called the server over. He was
politely chagrined and dealt with the situation
appropriately, although I thought he might have shown a bit
more dismay! The situation was resolved and we considered
the matter closed.

What makes the story interesting is that the owner, Ed
Pfannmueller, and his general manager, Sue Kay, took the
matter very seriously and did NOT consider the matter closed.

A few days later, we received a letter from Sue apologizing
for the incident and inviting us to be her guest the next
time we visit. Then, Ed called. He had been on vacation and
when he got back, he called to apologize, asked for details
so he could investigate further, and assured us of his
"personal attention" in the future.

What a first-class operation! Will we go back to The Adobe?
You bet!

Ed and Sue turned a disappointing dinner into a great
example of customer-retention by going far beyond "customer
service." He showed that he cared, that our business
matters to him, he reinforced our loyalty, and got this
plug in my newsletter! Next time you visit Yachats, Oregon,
I highly recommend you stop in The Adobe for a first-class meal!

6. Resources and Tools for YOUR Success!

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Over the years, I've paid lots of money for shopping carts,
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7. Humor:    Why Men Are Such Happy Creatures

I get lots of gender-based humor, most of which I ignore
because it brings so many emails with objections and
corrections, but when Paul Vogt sent these in, I thought
they were funny enough and harmless enough to pass along.
I hope you enjoy them - chuckle at the funny ones, smile
at those that are a bit "too true," and ignore any that
trouble you. I figure, there's enough humor for all of us
to enjoy!

Why men are so happy:

Your last name stays put.

The garage is all yours.

Wedding plans take care of themselves.

Chocolate is just another snack.

You can be president.

You can never be pregnant.

You can wear a white T-shirt to a water park.

You can wear NO T-shirt to a water park.

Car mechanics tell you the truth.

You never have to drive to another gas station restroom
because this one is just too icky.

You don't have to stop and think of which way to turn a nut
on a bolt.

Same work, more pay.

Wrinkles add character.

Wedding dress $5000. Tux rental, $100.

People never stare at your chest when you're talking to them.

The occasional well-rendered belch is practically expected.

New shoes don't cut, blister, or mangle your feet.

One mood -- all the time.

Phone conversations are over in 30 seconds flat.

You know stuff about tanks.

A five-day vacation requires only one suitcase.

You can open all your own jars.

You get extra credit for the slightest act of

If someone forgets to invite you, he or she can still be
your friend.

Your underwear is $8.95 for a three-pack.

Three pairs of shoes are more than enough.

You almost never have strap problems in public.

You are unable to see wrinkles in your clothes.

Everything on your face stays its original color.

The same hairstyle lasts for years, maybe decades.

You can play with toys all your life.

Your belly usually hides your big hips.

One wallet and one pair of shoes, in one color for all seasons.

You can wear shorts no matter how your legs look.

You can "do" your nails with a pocketknife.

You can do Christmas shopping for 25 relatives on December
24th, in 25 minutes.

No wonder men are usually happier!


Be kind to yourself and to someone else, and have a
wonder-FULL week!

Philip E. Humbert, PhD,
Resources for Success!
President, The Philip E. Humbert Group, Inc.

Shameless Marketing TIP:
Dr Humbert is a professional coach, author and popular
speaker. Ready to achieve more? Imagine what's possible
with a coach! For info and over 250 pages of tips,
tools, humor and resources for your success, visit:

Copyright (c) 2004, all rights reserved.
U.S. Library of Congress ISSN: 1529-059X
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