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Welcome to The Innovative Professional's (TIP's) Letter!
Sunday, April 24, 2005
Written & Published by Philip E. Humbert, PhD
Visit our website at:

Table of Contents:

1. The One-Minute TIP
Welcome Notes
Your Unique Value-Added Contribution 
Quotes of the Week
Strictly Business:  Lowest Price or Best Solution?   
Resources and Tools for YOUR Success!
Humor:   Useless Facts To Make Life More Fun

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1. The One-Minute TIP

What is your unique contribution? What do you do better
than anyone else on Earth? What do your clients and
customers absolutely LOVE about doing business with you?
Find out, and maximize it!

2. Welcome Notes

Spring is here and with it comes.yard work! In some ways I
hate yard work, but in other ways it's one of the most
rewarding things I do. It's so concrete and specific. The
grass is either mowed, or it's not. If I clean up the beds
and plant flowers, we get beautiful flowers all summer
long. And if I don't, we get weeds.

I guess the analogy to life is pretty obvious, but I like
simple, obvious life-lessons. If I do my work, I get beauty
and prosperity. If I don't, I don't. And there's a bonus.
If I do the yard-work, Mary often smiles and sometimes I
get a hug, and that's a VERY good thing!

Another nice thing is that I get to do much of my work
outside on the deck. I love the fresh air, and the Cascade
mountains in the distance. If it's appropriate in your
situation, get a wireless computer network, a good laptop,
a cordless phone and do at least some of your work outside.
There's nothing like it!

And a final reminder about our World Class Life
Conference(tm) in just two weeks. As we do every year,
officially we are full (Hurrah!), but there's always room
for one more. We have a large room and if you've been
considering it, please take action today. This is a
powerful, fun, relaxing and life-changing event. You won't
find this information anywhere else, and you certainly
won't find a more beautiful place to nurture your spirit,
affirm your values, develop effective strategies to create
the life your truly want.

You deserve a GREAT life! You deserve time away, and you
deserve the chance to live the life you've always wanted.
Register at:

3:  Your Unique Value-Added Contribution 

This week I read Thomas Friedman's new book, "The World is
Flat" and was struck, once again, by the fact that each of
us has a uniquely valuable contribution to make, and as
adults, it is our sacred responsibility to find and fill
our special place in the cosmos.

That's a long sentence, but it's so important it bears
repeating: You have a sacred responsibility to find and
fill your unique contribution!

I predict the book will have a profound impact on the way
we think about our world. There are many reasons to read
it, including for business, to understand powerful cultural
trends, and so forth. (For my complete review, subscribe to
my free book review newsletter. I send it about once a
month and you can subscribe at: )

For now, I want to focus on one point that I think deserves
extraordinary notice. A tremendous amount of the work most
of us do can and will eventually be "outsourced" to someone
else, and this is definitely NOT just manufacturing or
assembly work.

Friedman's examples are incredible. Two years ago, about
25,000 American tax returns were actually completed in
India. Last year, the number jumped to about 100,000, and
this year the number was over 400,000, and most of those
tax payers didn't even know about it. They thought their
local accountant was doing that work!

Other examples are even more startling. When you order at
the drive-up window in some McDonald's restaurants, your
order is actually taken over-seas, then routed back to a
computer screen inside the restaurant. Have you noticed
that the phone no longer rings while you're getting your
hair cut? That's because in many cases, when you call your
barber or hairdresser the appointment is actually scheduled

The detailed blueprints for the plumbing, electrical, air
conditioning and other systems in many new homes are done
in China, India, or other countries and transmitted back to
your builder. Most of my colleagues now use graphic
designers, web designers and editors in Portugal, Brazil,
Canada, or Pakistan. My doctor has most of his x-rays and
CAT scans read by radiologists in India so he can get the
results over-night and have them for his patients in the

The point is that we live on a very small planet and most
of the professional value we thought we were contributing
will soon be done better, faster and cheaper by someone else.

The ONE piece that will NEVER be out-sourced is the unique
contribution that you, and only you can make to your
customers. Do you know what that is? You'd better find out
and it may not be the expertise or professional skills you
always thought your customers were paying you for.

We all have something we love to do. We all have something
that "lights our fire" and makes us unique. It may be the
relationship you have with your customer. It may be your
unique insight, or your rapport. It may be your intuition
or problem-solving skills or something else, but you'd
better know exactly what it is and capitalize on it.

These are often dismissed as the "soft skills" but it turns
out they are critical and will become more and more
valuable in the future.

One of my teachers, Mike Clark, once told me that when I
found what I loved to do, I would never work another day
the rest of my life. At the time, he was focused on the
personal sense of joy and fulfillment doing the "right"
work would bring me, but it turns out those "soft skills"
are also the key to prosperity and profits.

What is your unique contribution? What do you do better
than anyone else on Earth? What do your clients and
customers absolutely LOVE about doing business with you?
Find out, and maximize it!

4. Quotes of the Week

"The problem is not that there are problems. The problem is
expecting otherwise and thinking that having problems is a problem."
                                                    -- Theodore Rubin

"Achievement seems to be connected with action. Successful men
and women keep moving. They make mistakes, but they don't quit."
                                                    -- Conrad Hilton

"Things which matter most must never be at the mercy of
things which matter least."
                                                    -- Goethe

"The thoughts we choose to think are the tools we use to
paint the canvas of our lives."
                                                    -- Louise Hay

5. Strictly Business:   Lowest Price or Best Solution?

Everyone wants a bargain. When we shop, we always look for
a "good deal" because want to receive maximum value for our
money. The key to building your business is to know HOW
your customers measure a "bargain."

When we buy a product where the features and benefits are
virtually identical, a bargain is almost always measured in
terms of low price. When we buy a box of corn flakes, for
most of us the brand makes little difference. We want a low
price and will often buy the brand that is on sale.

On the other hand, when we are buying a product or service
where we believe quality, reliability or other essentials
could vary widely, price becomes secondary. Who shops for
the cheapest surgeon?

Many professionals and small business owners make a mistake
in trying to compete on the basis of price, when they would
be far better off emphasizing the qualities that their
customers value most highly.

Everyone can recall choosing a restaurant because of the
atmosphere, superior service or extra attention we
received. For a special occasion, we may drive many miles
and pay extra to be sure we will get a "bargain" in terms
of a delightful experience.

To increase your sales, survey your best customers and find
out exactly why they buy from you, then emphasize those
features or benefits when marketing to new prospects. Most
of us hire our attorney, our accountant, dentist and
physician for reasons other than low price. Perhaps
location and convenience were critical factors, or the
recommendation of a trusted friend may have been important.
Perhaps they have a specialty we value, or we may have been
impressed with their competence.

The same principles apply in selling your services! Find
out how your customers define a "bargain" and focus on THAT
every time, with every single client.

6. Resources and Tools for YOUR Success!

#1    Protect Yourself and Your Loved Ones
        Get This Complimentary Report!

Visit my website for this short, complimentary report that
can encourage you, your friends, family and loved ones to
protect themselves from the tragedy Terri Shiavo's family
suffered. It's easy, and it could make a world of difference.
Remember, Terri was vibrant and healthy the afternoon before
she was rushed to the hospital. You never know when you'll
desperately need this information. Encourage your friends
and every member of your family to do this!

#2    The 11th Annual World Class Life Conference
        May 12-14th, in Green Lake, WI
        Open the Door to Your Future!
        Create the Life You Love!

There are two groups of people who eagerly attend this
Conference every year: (1) High achievers who know the
extraordinary value of gaining perspective, personal power
and renewal, and (2) high achievers who are sick and tired
(frustrated!) with their sense of "permanent potential."

I'm told Bill Gates takes a two-week retreat on Hood Canal
four times a year. He knows the value of time to think, to
relax, to let his imagination run wild and gain
perspective. Bill Clinton made the Renaissance retreat in
Hilton Head famous and it's attended by dozens of the
richest, most powerful people in America every New Year.
Imagine, putting yourself in a beautiful setting and
surrounding yourself with bright, dedicated, success people
who were there to help you do better! YOU CAN DO THIS!

I invite you to join us in Wisconsin at one of the most
beautiful retreat centers in the world. We'll focus on YOU.
We focus on the keys to "the good life." We focus on the
strategies that work, and we network with people who can
help us "get there." This is my favorite event of the year,
because it's the BEST VALUE and the MOST POWERFUL. I hope
you'll join us! Take action, check it out, and register!

#3    Think Right Now!
        The Best Tools for CHANGE I've Found!

Many of you have purchased these audio programs to increase
sales, lose weight, set and achieve goals or improve diet,
health and fitness and you know how good they are! My
clients turned me on to these CD's several months ago and
I'm incredibly impressed. I strongly urge you to jump on
this! Top achievers in every field listen to audio
programs. They imagine themselves winning, getting new
records and living the life they truly WANT, and they do it
by visualizing their victories in advance with the help of
Mike's programs. These are fantastic, both for yourself and
as gifts. Grab these!

#4    Got a Website?
        Earn Passive Income!

Over the years, I've paid lots of money for shopping carts,
autoresponders and systems that were supposed to help me
serve my subscribers and make money from my website. None
of them worked, or more accurately they worked, but they
were complex, confusing and didn't work very well. Then I
discovered Don Schnure and the amazing programs he's put
together. They work! They are powerful, EASY to use, and
they let me automate my newsletter, my affiliate programs
and my shopping cart, with no hassle! I love this! And, you
can use it for 30 days to check it out. Highly recommended!

7. Humor:    Useless Facts To Make Life More Fun

My friend, Rita H. sent me these totally useless facts, but
on the premise that you never know when they might come in
handy, I pass them along as a public service. (And, please
don't write to tell me some or all of them are mistaken - I
make no promise of accuracy. I only know they made me chuckle.)

Every day more money is printed for Monopoly than for the
US Treasury.

Men can read smaller print than women can; women can hear better.

Coca-Cola was originally green.

The state with the highest percentage of people who walk to
work: Alaska

The percentage of Africa that is wilderness: 28% ( now get
this...) The percentage of North America that is wilderness: 38%

The cost of raising a medium-size dog to the age of eleven:  $6,400

The average number of people airborne over the US any given
hour: 61,000

Intelligent people have more zinc and copper in their hair.

The world's youngest parents were 8 and 9 and lived in China in 1910.

The youngest pope was 11 years old.

The first novel ever written on a typewriter: Tom Sawyer.

Those San Francisco Cable cars are the only mobile National Monuments.

111,111,111 x 111,111,111 = 12,345,678,987,654,321

Only two people signed the American Declaration of
Independence on July 4th, John Hancock and Charles Thomson.
Most of the rest signed on August 2, but the last signature
wasn't added until 5 years later.

Q. Half of all Americans live within 50 miles of what?
A. Their birthplace


Be kind to yourself and to someone else, and have a
wonder-FULL week!

Philip E. Humbert, PhD,
Resources for Success!
President, The Philip E. Humbert Group, Inc.

Shameless Marketing TIP:
Dr Humbert is a professional coach, author and popular
speaker. Ready to achieve more? Imagine what's possible
with a coach! For info and over 250 pages of tips,
tools, humor and resources for your success, visit:

Copyright (c) 2005, all rights reserved.
U.S. Library of Congress ISSN: 1529-059X
You may copy, forward or distribute TIP's if this
copyright notice and full information for contacting
Dr Philip E. Humbert are included. Contact him at: or email:

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