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Welcome to The Innovative Professional's (TIP's) Letter!
Sunday, May 21, 2006
Written & Published by Philip E. Humbert, PhD
Visit our website at:

Table of Contents:

1. The One-Minute TIP
Welcome Notes
The Pursuit of Ultimate Happiness 
Quotes of the Week
Strictly Business:   Lowest Price or Best Solution?   
Resources and Tools for YOUR Success!
Humor:   The Etiquette of Barbecue Season

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1. The One-Minute TIP

What makes you happy? At the end of life, what will let you
say, "I did it right. I made good choices. I am HAPPY with
the way I lived my life!" Whatever your answer, in the
coming days and weeks, do more of that, and less of
everything else.

2. Welcome Notes

I spent the past week on a personal retreat, reading,
writing, walking and resting after our World Class Life
Conference. I saw lots of deer, some turkeys, raccoons,
several hawks, an owl and an eagle. I saw a hawk swoop
down, catch a mouse and fly off with it. To paraphrase a
great Humphrey Bogart line from Casablanca, my sympathies
were with the mouse, but I also understand the point of
view of the hawk.

I want to encourage each of you to (1) take at least one
personal retreat ("advance?") each year, and (2) to look
for special places where your energy and heart will be
renewed. My annual trip to Green Lake definitely pays
wonderful rewards compared to the few dollars it costs.
Most of us work very hard. We're responsible, ambitious
people. And, the story says that even God needed a day off
- do yourself a favor and take time for renewal.

Finally, I've got a couple exciting new things you'll want
to know about. My book, "Alive, Awake and Aware" is back in
stock and you can get it (and the audio programs!) at:

If you do presentations at all - and who doesn't for your
work, your club or church? - you'll want Dawn Angier's
revised and expanded "Presentations Made Simple." It's a
fantastic set of tools and you'll especially want it if you
are new to the "speaking game" or do presentations
infrequently. You want to be your best! Check it out at:

3:  The Pursuit of Ultimate Happiness 

I've been thinking about happiness. Specifically, in the
days since our World Class Life Conference ended, I've been
pondering the keys to total happiness and a wonderful book
by the Dalai Lama, "The Art of Happiness".

The Dalai Lama argues that, fundamentally, we all seek more
and greater happiness in our lives and that one of the
great questions in life is, "What makes my life totally
fulfilled and totally happy?"

For many people, happiness is related to money, and
happiness means accumulating wealth. For them, money has
great value and they are motivated to work hard and
smarter, and to use money in ways that make them happy.
But there are thousands of individual differences in how
that works. Some make money and give it all away. Some make
money and hoard it, even burying it in the backyard, while
others invest it, and still others make a show of
displaying a wealth of possessions.

For others, happiness has little to do with money, and they
seek fulfillment in their creativity, or they find ultimate
happiness in family relationships, or by serving others.
There are many paths up the mountain called "happiness"!

One of the most important distinctions the Dalai Lama makes
is between happiness and pleasure. We can all think of
experiences that bring us delightful pleasure but which
utterly fail to make us "happy" in life. Almost everyone
enjoys a fine meal, perhaps with good wine, but we all
reject a life of gluttony and drunkenness.

So the question: What makes you truly happy?

This is a central question for the World Class Life
Conference because in order to have a GREAT life, we must
first determine what it might look like. What are the key
pieces of a great and joyful life FOR YOU?

Almost 150 years ago, Henry Thoreau wrote that most people
"live lives of quiet desperation", and sadly, I think
that's still true. All our wealth and freedom, our
education and military power, even our access to the wisdom
and literature of past generations has not created a
society in which most people are "happy". Indeed, many
people seem to be incredibly unhappy. With all this freedom
to create the life we truly want, why aren't more people

I think this is a vital question. It may even be THE
question for modern adults to ponder and answer. Given that
you can live almost anywhere you choose, read and learn
almost any skill, and have pretty much any lifestyle you

What are your happiest memories? What are your happiest
fantasies, dreams and aspirations? Who do you know who
seems to be truly, massively happy?

What makes you happy? At the end of life, what will let you
say, "I did it right. I made good choices. I am HAPPY with
the way I lived my life!" Whatever your answer, in the
coming days and weeks, do more of that, and less of
everything else.

4. Quotes of the Week

The thoughts we choose to think are the tools we use to
paint the canvas of our lives.
                                     -- Louise Hay

The problem in my life and other people's lives is not the
absence of knowing what to do, but the absence of doing it.
                                     -- Peter Drucker

If you have built castles in the air, your work need not be
lost. Now put foundations under them.
                                     -- Henry David Thoreau

It is never too late to be what we might have been.
                                     -- George Eliot

5. Strictly Business:   Lowest Price or Best Solution?

Everyone wants a bargain. When we shop, we always look for
a "good deal" because want to receive maximum value for our
money. The key to building your business is to know how
your customers measure the idea of a "bargain."

When we buy a product where the features and benefits from
various suppliers are virtually identical, a bargain is
almost always measured in terms of low price. When we buy a
bag of rice or a box of corn flakes, for most of us the
brand makes little difference. We want a low price and will
often buy the brand that is on sale.

On the other hand, when we are buying a product or service
where we believe quality, reliability or other essentials
could vary widely, price becomes secondary. Who shops for
the cheapest surgeon?

Many professionals and small business owners make a mistake
in trying to compete on the basis of price, when they would
be far better off emphasizing the qualities that their
customers value most highly.

Everyone can recall choosing a restaurant because of the
atmosphere, superior service or extra attention we
received. For a special occasion, we may drive many miles
and pay extra to be certain we will get a "bargain" in
terms of a delightful dinner experience.

To increase your sales, survey your best customers and find
out exactly why they buy from you, then emphasize those
features or benefits when marketing to new prospects. Most
of us hire our attorney, our accountant, dentist and
physician for reasons other than low price. Perhaps
location and convenience were critical factors, or the
recommendation of a trusted friend may have been important.
Perhaps they have a specialty we value, or we may have been
impressed with their competence.

The same principles apply in selling your services! Find
out what your customers want, how they define a "bargain"
and focus on THAT, every single time, to every single client.

6. Resources and Tools for YOUR Success!

     Alive, Awake and Aware!
     My New Book and Audio Program
     Change Perspective, Change Your Life!

We can remember a time when a new piece of information or
advice has created instant change in our lives. Maybe it
was something someone said, or a favorite teacher, or a
workshop, but the new information "clicked" and everything
changed! That's exactly my hope for you with this book!

After 25 years of studying highly successful people, I
wrote this book. I argue that effective, instant change
comes in three steps. The inner circle is self-awareness or
self-knowledge. When we are clear about who we are and what
we REALLY want, change is easier. The second circle is
effective support from our intimate community, the people
we spend time with every day. Finally, change must make
sense "out there" in the larger world where we work and

I've written what I believe is the "recipe" for a great
life. I've tried to take the key ideas, the most fruitful
"seeds" from thousands of books and interviews with
hundreds of people and put them in one place so YOU can
learn, benefit and APPLY the information immediately.

And, it's available in both book form and in a series of
audio CD's.  Get it at:

     Presentations Made Simple (and Powerful!)
     Tools, Support, Ideas and Confidence
     To Make YOUR Presentations Successful!

My friend and colleague, Dawn Angier, is one of the best
presenters I've ever seen. When I first saw her in Chicago
3 years ago, I knew her style, warmth and effectiveness
were something I wanted in my own presentations. A year
ago, she wrote the book on powerful, memorable
presentations and now she's included an entire suite of
resources, tools, and supports to give your presentations
that "WOW!" factor audiences love. If you give even one
presentation in your life - for work, a civic group, church
or whatever - you want it to be powerful, memorable and

Dawn has agreed to give TIPS subscribers $58 worth of bonus
reports just for checking it out, but this won't last long!
If you speak regularly, you'll want to become a member and
get on-going support and "behind the curtain" secrets
professionals use, but everyone will want a copy of her
book. Even if you try to "never" give presentations, when
your turn eventually comes, you might as well be GREAT at
it! This is a bargain. Get the bonuses, buy the book.
You'll be glad you did.

     Think Right Now!
     The Best Tools for CHANGE I've Found!

Many of you have purchased these audio programs to increase
sales, lose weight, set and achieve goals or improve diet,
health and fitness and you know how good they are! My
clients turned me on to these CD's several months ago and
I'm incredibly impressed. I strongly urge you to jump on
this! Top achievers in every field listen to audio
programs. They imagine themselves winning, getting new
records and living the life they truly WANT, and they do it
by visualizing their victories in advance with the help of
Mike's programs. These are fantastic, both for yourself and
as gifts. Grab these!

     Got a Website?
     Earn Passive Income!

Over the years, I've paid lots of money for shopping carts,
autoresponders and systems that were supposed to help me
serve my subscribers and make money from my website. None
of them worked, or more accurately they worked, but they
were complex, confusing and didn't work very well. Then I
discovered Don Schnure and the amazing programs he's put
together. They work! They are powerful, EASY to use, and
they let me automate my newsletter, my affiliate programs
and my shopping cart, with no hassle! I love this! And, you
can use it for 30 days to check it out. Highly recommended!

7. Humor:    The Etiquette of Barbeque Season

My friend and frequent source of humor, Paul Vogt, sent me
this reminder. As summer approaches here in the northern
hemisphere, it's important we take a look at one of our
most important and valued rituals. (Not that anything
similar to this has ever occurred in the Humbert
household!) Enjoy!

After the long months of cold and winter weather, we will
soon be coming up to summer and BBQ season. Therefore it is
important to refresh your memory on the etiquette of this
sublime outdoor cooking as it's the only type of cooking a
real man will do, probably because there is an element of
danger involved.

When a man volunteers to do the BBQ the following chain of
events are put into motion:


1) The woman buys the food.
2) The woman makes the salad, prepares the vegetables, and
makes dessert.
3) The woman prepares the meat for cooking, places it on a
tray along with the necessary cooking utensils and sauces,
and takes it to the man who is lounging beside the grill -
beer in hand.

Here comes the important part:


More routine....

5) The woman goes inside to organize the plates and
6) The woman comes out to tell the man that the meat is
burning. He thanks her and asks if she will bring another
beer while he deals with this dangerous situation.

Important again:


More routine.....

8) The woman prepares the plates, salad, bread, utensils,
napkins, sauces and brings them to the table.
9) After eating, the woman clears the table and does the dishes.

And most important of all:

10) Everyone PRAISES the MAN and THANKS HIM for his cooking efforts.

11) The man asks the woman how she enjoyed "her night off."
And, upon seeing her annoyed reaction, concludes that
there's just no pleasing some women.


Be kind to yourself and to someone else, and have a
wonder-FULL week!

Philip E. Humbert, PhD,
Resources for Success!
President, The Philip E. Humbert Group, Inc.

Shameless Marketing TIP:
Dr Humbert is a professional coach, author and popular
speaker. Ready to achieve more? Imagine what's possible
with a coach! For info and over 250 pages of tips,
tools, humor and resources for your success, visit:

Copyright (c) 2006, all rights reserved.
U.S. Library of Congress ISSN: 1529-059X
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copyright notice and full information for contacting
Dr Philip E. Humbert are included. Contact him at: or email:

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