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Welcome to TIPS for Extraordinary Living!
Sunday, May 9, 2010
Written & Published by Philip E. Humbert, PhD
Visit our website at:

Table of Contents:

1. The One-Minute TIP
2. Welcome Notes
3. How Much Do You Want Success?
4. Quotes of the Week
5. Strictly Business: Do Your Customers Love You?
6. Resources and Tools for YOUR Success!
7. Humor: Quotes to Brighten Your Day

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1. The One-Minute TIP

To run a marathon, you must put in the time and miles of
training. To build a business you must master the skills,
take the risks, put in the hours, invest your savings and do
the things that are required. Wishing and hoping, dreaming
and talking "a good game" won't get it done. Ultimately, you
must do the work, and that requires clear and compelling
REASONS to get up every morning and pursue your destiny.

2. Welcome Notes

This week's article is a bit longer than usual, so I'll keep
this short. We're about to leave for the World Class Life
conference in Wisconsin, a drive of about 2400 miles, and
we're eager to get started. Most years we fly, but twice
before we've taken long road-trips and loved them.

Mary and I often say that one of the things we do really
well is travel together. We love seeing this great country,
meeting the people, visiting small towns and watching the
countryside roll by. Somehow, the long drives give us time
to talk and we find ourselves, again. The hours give us time
to think, to stretch ourselves and share our dreams.

This should be a great couple of weeks! Whether it's driving
across country or doing something else you enjoy, give
yourself time away from the phone, the office and your daily
routine to re-discover who you are and where you want to go.
As Martha Stewart used to say, "It's a good thing!"

3: How Much Do You Want Success?

There's a story of a young man who heard of a great teacher
who knew all the secrets of life. The teacher lived deep in
the woods and the young man went in search of him. When
young man found the teacher, he eagerly exclaimed, "Teach me
wisdom! I would give anything to be wise." The old teacher
silently stood and led the student to a nearby lake. Walking
into the water until they both stood waist-deep, the old man
suddenly grabbed the student's head and thrust him under the

At first, the young man thought it was a strange joke, but
he quickly began to panic and started fighting for release.
As the moments passed, the young man fought harder and
harder, finally struggling with all his strength to force
the old teacher to let him up. He jerked his head above
water, gasped for air, and stared at the crazy old teacher
in disbelief. When he could speak, he screamed, "What's the
matter with you? Why did you do that?!" Calmly, the old man
replied, "When you desire wisdom as much as you desired that
next breath of air, you will find it."

Many of us desire success but are not clear about why or how
badly we want it.

Last week, I wrote about the importance of clearly defining
success so we recognize it when our opportunity arrives.
It's vital that our definition of success be clear in our
minds. You can't hit a target you can't see or haven't
defined. You can read more about that at: 

This week, I want to focus on the necessity of knowing why
and how badly we want to achieve our desired outcome.

Many people dream or wish, hope or fantasize about success,
but also hope it won't require too much of them. They would
like a major promotion, but prefer not to work the long
hours or master the skills to obtain it. They would like to
start a business, achieve wealth or fitness, improve their
personal relationships or achieve some other type of success
but they are reluctant to pay the price because they aren't
sure exactly why or how badly they want it.

Think about that! We all have dreams or wishes and that's
fine! Dreams and hopes, fantasies and desires are good
things. They entertain us, relieve stress, even give us the
illusion that we have "goals" without requiring that we risk
or change very much. As long as we are clear about the
distinction between highly desired GOALS and vaguely desired
wishes, there's nothing wrong with hoping.

I'll go out on a limb and make this generalization, knowing
that it does not apply to everyone or every situation. Here
it is: Most people's most important GOAL is to preserve what
they currently have and minimize their risk of losing
anything important to them. Most people put greater value
and priority on keeping what's familiar and comfortable than
they do on achieving their definition of "success." Again,
there's nothing wrong with that, and it makes sense.

We may not be rich, but we fear poverty. We may not be
famous, but we do not want to become the subject of
ridicule. We may not have the home, car, income or other
things we desire, but we don't want to lose what we have.
That's human nature and in many ways, it's healthy. Don't be
embarrassed about that!

But moving up the ladder of success means leaving our
current situation behind. It often requires some risk.
It certainly requires some change in skills, behavior,
attitudes or how we use our time. "If you do what you've
always done, you'll get what you've always gotten."

It's vital to know WHAT you want (see last week's article)
and WHY and how badly you want it. It's vital to be clear
about what you'll do or change, learn or risk to achieve
your goals. And while success rarely "costs" as much as we
fear it might, it always costs something and the price must
be paid in full, and in advance.

To run a marathon, you must put in the time and miles of
training. To build a business you must master the skills,
take the risks, put in the hours, invest your savings and do
the things that are required. Wishing and hoping, dreaming
and talking "a good game" won't get it done. Ultimately, you
must do the work, and that requires clear and compelling
REASONS to get up every morning and pursue your destiny.

Many people claim they "would do it" if they had the right
opportunity or could see a way to "get there," but as Jim
Rohn observed, usually the "how" doesn't appear until we
have sufficient reasons. "Reasons come first, solutions
comes second."

When you want success as badly as you would fight for a
breath of air or to save your child's life, or to save (or
create) your own life, you will find a way.

Why, and how badly, do you want success?

4. Quotes of the Week

“The thoughts we choose to think are the tools we use to
paint the canvas of our lives.”
-- Louise Hay

"A moment of choice is a moment of truth. It’s the testing
point of our character and competence.”
-- Stephen Covey

"What you get by achieving your goals is not as important as
what you become by achieving your goals."
-- Zig Ziglar

“Trust that still, small voice that says, This might work
and I’ll try it.”
-- Diane Mariechild

5. Strictly Business: Do Your Customers Love You?

Here's a question: Would you rather have 100,000 customers
buy your products once, or 500 customers who were raving
fans? I hope the answer is obvious!

Advertising and marketing make it possible to sell your
products around the world, and getting customers to try your
service once is a relatively well-defined science. You can
hire experts on marketing and branding, and consultants to
"target" your niche and refine your message.

What you cannot buy is customer loyalty. At least, you can't
buy it in the same way. You buy customer loyalty and repeat
business with extraordinary customer care – not customer
"service", but honest, extreme, personal caring for your
customers. Fortunately, this is not difficult or expensive.

Caring for your customers means working with them to solve
their problems and achieve their goals. It means listening
to them, and responding. It means the old boundaries between
"seller" and "buyer" break down and we work as a team to
achieve win-win results that enrich us both.

Recently, a friend and I compared notes about two local
businesses. Bob talked angrily about a company that refused
to provide service, a refund or credit when it's product
failed to meet his needs. Then we talked about another local
vendor who has a reputation for always going the "extra
mile". Guess who we'll do business with next time?

A few dozen customers, well taken care of, can make you
rich. Never, never, never forget that!

If it's time to really focus on your customers and build
that long-term loyalty that makes all the difference,
consider working with a coach. It's works! Call or email
me at:  Let's get started.

6. Resources and Tools for YOUR Success!

#1 Use a MasterMind Alliance to Achieve Your Goals
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Every winning athlete, and successful business person has a
team of experts behind them. How would you like a team of
hand-picked advisors committed to your personal success?
What could you do with expert advice, wise counsel, and a
network of successful people at your finger-tips?

Back in 1935, Napoleon Hill wrote that a MasterMind group
was the one essential behind every successful person he
interviewed! And yet very few people create a Mastermind
team to help them achieve their most important goals in
life! Now you can! Most people don’t know how or they fear
they wouldn’t know who to ask. Now, I’ve written the manual!
I’ve create a recipe so you can create your own MasterMind
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and how often to meet. I’ve even included simple scripts to
get you started. Check it out!

If success is important to you, you deserve a MasterMind
group to help you get there. Click for more info.

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Over the years, I've paid lots of money for shopping carts,
autoresponders and systems that were supposed to help me
serve my subscribers and make money from my website. They
all worked (sort of), but they were complex, confusing and
didn't work very well. Then I discovered Don Schnure and the
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7. Humor: Quotes to Brighten Your Day

Some people have a gift for using language to lighten our
loads and brighten our days. Mark Twain had it; George Burns
had it. Over the years, I’ve collected thousands of quotes
and here are a few that I count on to make me smile.

“Don’t be humble. You’re not that great.”
--- Golda Meir

“Few things are harder to put up with than
the annoyance of a good example.”
--- Mark Twain

“I envy people who drink. At least they know
what to blame everything on.”
--- Oscar Levant

“”The secret to staying young is to live honestly,
eat slowly, and lie about your age.”
--- Lucille Ball

“Old age is like everything else, to make
a success of it you've got to start young.”
--- Fred Astaire

“You know your children are growing up when
they stop asking where they came from and
refuse to tell you where they’re going.”
--- P. O’Brien

“You know who must be very secure in their
masculinity? Male ladybugs.”
--- Jay Leno

“I want to know why, if men rule the world,
they don’t stop wearing neckties.”
--- Linda Ellerbee”

“I’d like to live like a poor man,
only with lots of money.”
--- Pablo Picasso

“I hate housework! You make the beds,
you do the dishes – and six months later
you have to start all over again.”
--- Joan Rivers


Be kind to yourself and to someone else, and have a
wonder-FULL week!

Philip E. Humbert, PhD,
Resources for Success!(tm)
President, The Philip E. Humbert Group, Inc.

Shameless Marketing TIP:
Dr Humbert is a Success Strategist, author and popular
speaker. Imagine what’s possible! To inquire about
having him speak to your group or organization, or
to schedule an initial consultation, contact him at:

Copyright (c) 2010, all rights reserved.
U.S. Library of Congress ISSN: 1529-059X
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